Admissions and Marketing Director

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Eden Senior Care, founded in 2016, is a growing Healthcare Management company focused on managing and operating Skilled Nursing, Rehabilitation and Assisted Living communities in Minnesota, Wisconsin, Illinois, Ohio, and Pennsylvania. Our mission is to support each community’s success by providing strong leadership, corporate support, and the resources and tools to realize their goals. Eden promotes and encourages the success of its employees and values the experience of its guests and their families.

Edenbrook Platteville, part of the Eden Senior Care Network, a skilled nursing facility, is seeking an Admissions and Marketing Director to make a difference in the lives of our residents.

Admissions and Marketing Director

Primary responsibility is to ensure that every referral is processed and reviewed in a timely manner and that every admission is accomplished by providing a smooth transition from the hospital, community, or other setting. Serve as the communication conduit between and among departments on every referral and admission. Assist in positioning the skilled nursing location as a leader in short‑term rehabilitation and long‑term care with the goal of contributing to building and growing census and the quality resident mix.

Accountable to the corresponding Administrator and Marketing Director.

Every effort has been made to make this job description as complete as possible. It does not list every duty; similar related duties may be performed.

• Knows and respects residents’ rights.
• Ensures all protected health information is kept confidential.
• Reports all complaints made by residents to the supervisor.
• Reports allegations of resident abuse, neglect, and/or misappropriation of resident property.

• Follows established safety policies and procedures.
• Ensures potential safety/health hazards are eliminated.
• Wears and/or uses safety equipment and supplies when indicated and is properly trained to use them.
• Demonstrates job‑specific knowledge of fire and disaster preparedness during drills or actual situations.
• Reports allegations of patient abuse, neglect, and/or misappropriation of patient property.

• Attends and participates in scheduled in‑service training, educational classes and meetings to maintain current certification as applicable and as managed by regulatory agencies and company policies.
• Participates in QAA process as needed.

• Spends time as needed in sales.
• Maintains a thorough knowledge of the center’s products and services, acuity capabilities, and physician relations.
• Takes an active role in the morning Kick‑off meeting.
• Meetings regularly with nursing to discuss clinical service levels.
• Evaluates the center's physical environment through weekly rounds and discusses with the Administrator.
• Maintains an educated understanding of all payer sources and their impact on revenue.
• Responsible for developing relationships with a growing base of referral sources, leading to a consistent flow of quality referrals.
• Majority of time is allocated to the internal Admissions process, with some time spent out in the community.
• Actively seeks out and identifies new referral sources and maintains a current target list.
• Effectively networks with current and past customers to solicit referrals.
• Provides clients (prospective residents, their families, and referral sources) with facility and program specific information via community outreach, networking, tours, visits and presentations.

• Total Revenue is at or above budget.
• Quality Mix (Private, Medicare, Insurance) at or above budget.
• Total occupancy at or above budget.
• Medicare‑Private conversion meets the objective.

• Effectively uses data systems to manage referral source sales.
• Maintains up‑to‑date customer profiles on existing referral sources.
• Actively manages long and short‑term inquiries to establish relationships resulting in quality admissions.
• Reviews discharges for possible re‑admission and actively manages high‑potential prospects.
• Completes admissions contract with new…