Account Executive Outside Sales

ACCOUNT EXECUTIVE OUTSIDE SALES

Platteville, WI | $3,000 - $4,000

Join to apply for the ACCOUNT EXECUTIVE OUTSIDE SALES role at Woodward Communications, Inc.

• Prospect for, sell and provide advertising and marketing services to new and existing accounts in person, by mail, and by telephone.
• Prepare advertising for input into production.
• Generate revenue from Run of Paper (ROP) advertising, digital advertising, preprints, we‑prints, cross‑selling, in‑person and virtual events, and special sections and features.
• Identify key accounts and develop marketing proposals.
• Function as an active participant in helping the department achieve its goal through participative management and teamwork.
• Generate revenue from company products to meet or exceed departmental goals.
• Sell and service existing accounts.
• Prospect for new accounts by cold‑calling, telemarketing, use of special promotions and other means.
• Assist customers in the development of their advertising plans, including graphics and layout ideas.
• Meet deadlines for advertising copy.
• Work together with colleagues from other departments to improve efficiency and enhance productivity and profit.
• Maintain current and complete information on accounts.
• Ensure that all advertising is published in accordance with WCI’s established rates, contracts, policies, standards of acceptance, federal, state, and local laws.
• Follow established credit policies.
• Assist with counter and telephone customers as needed.
• Assist in territory coverage as needed.
• Assist in the research and development of special sections and public relations promotions.
• Utilize company marketing tools to generate revenue.
• Prepare presentations for customers and prospect for advertising/inserts, preprints, and other special sections.
• Suggest and initiate ideas for improvements on current methods and procedures to enhance the efficient operation of the department and the overall operation.
• Maintain a “customer comes first” environment with proactive commitment to internal and external customer service.
• Actively participate in the Great Game of Business.
• Participate in company training programs.
• Other job‑related duties as assigned.

• Self‑motivated, positive and resourceful. Shows enthusiasm for the business. Performs responsibly with little supervision. Practices discretion and preserves confidentiality of customers, advertisers, and the company. Presents a positive and professional image to the public. Behaves in a manner consistent with the values of Woodward Communications, Inc., as expressed through the vision, mission, core values and ESOP culture. Maintains a valid driver’s license.
• Communicates effectively and persuasively. Good listening skills. Ability to interpret verbal and non‑verbal language. Demonstrates strong English and spelling skills. Logical, detail‑oriented and creative. Analyzes information and handles sales objections. Good time‑management skills.
• College degree or equivalent successful career track with a minimum of one year in advertising, sales, marketing or business.

Entry level

Full‑time

Sales and Business Development

Advertising Services