Consumer Insights Manager

Overview

Join to apply for the Consumer Insights Manager role at Good Foods Group, LLC
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• Leverage trends, data, consumer & shopper insights, and other relevant resources, to inform Good Foods strategies, accelerate business growth and identify new business opportunities.
• Design the learning agenda, measure brand performance, and transform data-based consumer & shopper insights into actionable recommendations.
• Plan, design and conduct various consumer research studies to align with objectives. This includes research design, vendor sourcing, evaluating cost/benefit tradeoffs and execution.
• Assist the Chief Growth Officer to build out this newly established function at Good Foods.
• Successfully manage vendor/partner and provide consumer insight leadership with internal cross functional teams, acting as a strategic partner with marketing, R&D, sales, suppliers, agencies and consultants.
• Leverage insights from a broad range of data sources and other internal tools to drive strategic recommendations. Provide analysis and associated recommendations to team, with ability to tailor to specific audiences.
• Publish brand health KPIs for internal teams.
• Perform other duties as assigned.

• Excellent knowledge of brand marketing fundamentals, marketing strategy and track record of translating consumer insights into strategy and innovation priorities for a brand.
• Must be able to develop a objective point-of-view and be seen as a strategic thought leader within the organization.
• Ability to be a strong voice of the consumer, think outside the box and shape strategic direction.
• Strong analytics skills and ability to translate insights into action.
• Excellent planning and project management skills with a proven ability to meet deadlines.
• Strong oral and written communication skills and storytelling ability.
• Strong collaboration with different levels and cross functional teams.
• Must be flexible; ability to change strategies quickly to accommodate changing business needs.
• Ability to problem solve and provide strategic solutions quickly.
• Ability to be self-motivated, use independent judgement skills and decision-making skills to resolve situations while maintaining confidentiality.

• Bachelor's degree in related field required, or equivalent combination of education and experience.
• 7+ years of relevant experience, preferably on manufacturer-side and with a branded, consumer-packaged-goods company, or combination of supplier-side and manufacturer-side experience. Innovation and Food industry experience a plus.
• Proficient in the use of Microsoft Excel, Word, and Outlook.
• Ability to work in a fast-paced environment.

• Mid-Senior level

• Full-time

• Marketing and Sales
• Food & Beverages

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