Consumer Insights Manager

Main Corp. & Prod.
Good Foods Group
10100 88th Ave
Pleasant Prairie, WI 53158, USA

• Leverage trends, data, consumer & shopper insights, and other relevant resources, to inform Good Foods strategies, accelerate business growth and identify new business opportunities
• Design the learning agenda, measure brand performance, and transform data-based consumer & shopper insights into actionable recommendations.
• Plan, design and conduct various consumer research studies to align with objectives. This includes research design, vendor sourcing, evaluating cost/benefit tradeoffs and execution.
• Assist the Chief Growth Officer to build out this newly established function at Good Foods
• Successfully manage vendor/partner and provide consumer insight leadership with internal cross functional teams, acting as a strategic partner with marketing, R&D, sales, suppliers, agencies and consultants
• Leverage insights from a broad range of data sources and other internal tools to drive strategic recommendations. Provide analysis and associated recommendations to team, with ability to tailor to specific audiences
• Publish brand health KPIs for internal teams
• Perform other duties as assigned

• Excellent knowledge of brand marketing fundamentals, marketing strategy and track record of translating consumer insights into strategy and innovation priorities for a brand
• Must be able to develop and objective point-of-view and seen as a strategic thought leader within the organization
• Ability to be a strong voice of the consumer, think outside the box and shape strategic direction
• Strong analytics skills and ability to translate insights into action
• Excellent planning and project management skills with a proven ability to meet deadlines
• Strong oral and written communication skills and storytelling ability
• Strong collaboration with different levels and cross functional teams
• Must be flexible; ability to change strategies quickly to accommodate changing business needs
• Ability to problem solve and provide strategic solutions quickly
• Ability to be self-motivated, use independent judgement skills and decision-making skills to resolve situations while maintaining confidentiality

• Bachelor's degree in related field required, or equivalent combination of education and experience
• 7+ years of relevant experience, preferably on manufacturer-side and with a branded, consumer-packaged-goods company, or combination of supplier-side and manufacturer-side experience. Innovation and Food industry experience a plus
• Proficient in the use of Microsoft Excel, Word, and Outlook
• Ability to work in a fast-paced environment

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