Product Marketing Associate

SUMMARY

FNA Group is a leading global manufacturer of consumer and industrial pressure washers and other outdoor power equipment. Our highly acclaimed brands include Simpson, Delco, and CRX, and our exclusive licenses with well-known names such as DeWalt, Stanley Black & Decker, and Craftsman further strengthen FNA's market presence and brand recognition.

As a Product Marketing Associate, you will analyze the competitive landscape, gather market insights, and support the positioning of our FNA products across big-box retailers, omnichannel platforms, independent dealers, rental partners, and contractor distribution channels. As a member of the product management team, you will collaborate closely with cross-functional partners in sales, engineering, and marketing to develop effective product messaging and support content creation.

• Build and maintain differentiated value-messaging frameworks, value stories, and supporting proof points.
• In collaboration with marketing, develop value propositions, product positioning, and messaging to ensure each product addresses a clear buyer or user need and differentiates FNA across key market segments.
• Support the creation of scripts and messaging for product videos, infographics, influencer marketing, and editorial reviews.
• Maintain competitive insights by monitoring market trends, competitors, and analyst coverage; update tools, messaging, and positioning as needed.
• Leverage the Voice of the Customer (VOC) data to gather, document, and apply customer quotes and feedback to strengthen messaging and credibility.
• Enable sales teams and channel partners by creating clear, persona-based materials and training content that is relevant, engaging, and effective in reaching end users and consumers.
• Help to guide the development of retail product cartons and accessory packaging content across multiple FNA-owned and managed brands.

• Experience supporting product management and product marketing initiatives in a fast-paced environment.
• Familiarity with key stages of the product development lifecycle and the ability to contribute to cross-functional projects.
• Ability to collaborate effectively with cross-functional teams, including sales, engineering, and marketing.
• Exposure to developing and executing product marketing strategies with guidance from senior team members.
• Strong written communication and editing skills, with the ability to create clear messaging and present ideas effectively to internal stakeholders.

• 1-3 years of experience in product marketing, product management, marketing, or a related role; experience supporting product launches within consumer retail, brick-and-mortar, or omnichannel distribution is preferred.
• Proficiency with Microsoft Office applications, including PowerPoint, Excel, and Word.
• Strong attention to detail with excellent written and verbal communication skills across in-person, phone, written, and virtual interactions.
• Highly organized and detail-oriented, with a strong focus on quality, accuracy, and the ability to manage multiple tasks simultaneously.
• Basic understanding of e-commerce and retail buying environments.
• Experience with in the outdoor power equipment or power tool industry is a plus.
• Bilingual proficiency in Spanish and English is a plus.

A bachelor's degree is strongly preferred; however, candidates with a combination of relevant education and professional experience will also be considered.

• Provide back-up support for other areas as necessary.
• Complete other duties as assigned.

No supervisory responsibilities initially, but opportunities for growth with the potential to lead direct reports in the future.