Senior Product Marketing Director - Product Commercialization

Position: Senior Product Marketing Director - New Product Commercialization
Get to Know Us:

It's fun to work in a company where people truly believe in what they're doing!

At Black Line, we're committed to bringing passion and customer focus to the business of enterprise applications.

Since being founded in 2001, Black Line has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.

Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At Black Line we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.

Work, Play and Grow at Black Line!

Make Your Mark:

We are seeking a Sr. Director of Product Marketing - New Product Commercialization to help transform product innovation into predictable, scalable revenue and customer adoption impact.

This new global product marketing role establishes and leads the company's commercialization framework - ensuring new products, features, and solutions are validated, positioned, priced, launched, and adopted with excellence.

The role is the central orchestrator of our cross-functional commercialization motion, aligning Product, Sales, Marketing, Customer Success, Enablement, Pricing, and Packaging around a unified launch strategy. We are open to candidates local to Woodland Hills, California and New York, New York.

You'll Get To:

• Create a world-class commercialization engine that accelerates revenue, strengthens differentiation, and ensures every new product or innovation lands successfully in market.

• Own the end-to-end commercialization lifecycle for all new products, major releases, and strategic innovations.

• Ensure new offerings are market-ready, well-positioned, competitively differentiated, and commercially optimized.

• Build a repeatable, global framework for product launches and readiness including end-to-end governance structure and stage-gate processes required to drive prioritization of key initiatives throughout the product commercialization life cycle.

• Drive cross-functional alignment and reduce organizational friction around launch execution including but not limited to:

• Strategy and Market Validation – Partner with Global Product Marketing and Product Management teams for strategic analysis including market problem definition, sizing, segmentation, competitive landscape assessment, ICP and use case validation, influence on roadmap and innovation prioritization.

• Positioning & Narrative Development – Align with Global Product Marketing and Product Management to ensure core positioning, messaging, and value prop, product storytelling, market narrative differentiation and customer proof points for critical new product innovations.

• Pricing & Packaging – Partner with Pricing and Packaging, Product Management and Global Product Marketing to develop robust packaging constructs, pricing recommendations, market testing and value hypothesis validation, and commercial model alignment with competitive benchmarks.

• Enablement – Partner with sales enablement, customer success enablement, partner enablement, technical enablement, etc. to document key milestones. Work directly with teams where applicable throughout commercialization lifecycle to create clear prioritization and focus to drive program execution.

• Go-to-Market Activation – Partner with Global Product Marketing, Presales and GTM teams to develop and drive execution for highly coordinated market moments, sales plays, pitch decks, battle cards, demo narratives and value conversation guides and an analyst/market validation where applicable.

What You'll Bring:

• Bachelor's degree in business, marketing, or a related field; MBA preferred.

• 15+ years of experience in product management, product marketing, presales, strategy consulting or a related role in…