Sr. Manager, Website Optimization & SEO

At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world. We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.

The Sr. Manager, Website Optimization & SEO owns how  performs as a marketing asset. This role reports to the Director, Global Digital Marketing and is accountable for three things: the technical health of the site as seen by search engines and AI answer engines, our organic visibility across traditional search and AI-driven discovery, and the conversion performance of the pages that matter most to our pipeline and e-commerce business.

This is an audit, analytics, and influence role, not a content or coding role. You will find the issues, prioritize them, make the case, and track them to resolution with the web engineering team, the web product team, and the content team. You will not write the content or ship the code, but you will be the reason both get better.

The website is owned technically by our web engineering team and its product roadmap is led by web product management. You will be digital marketing's voice in that partnership, bringing the marketing lens on search, site health, and conversion, and making sure those priorities are represented, measured, and delivered.

• Auditing: Run recurring technical audits of  covering crawlability, indexation, site architecture, internal linking, redirects, broken pages and links, page speed, structured data, and international targeting.
• Prioritization: Turn audit findings into a prioritized, business-justified backlog for the web engineering team, with clear impact estimates and acceptance criteria.
• Tracking: Track remediation through to completion and report on site health trends over time. Own the health scorecard leadership sees.
• Standards: Define and maintain SEO and marketing best-practice standards for new pages, templates, and site launches, and review major releases before and after they ship.

• SEO strategy: Own the organic search strategy for the site, including keyword and topic opportunity analysis, competitive gap analysis, and the roadmap for closing those gaps.
• AEO (Answer Engine Optimization): Own how 10x shows up in AI-driven discovery (ChatGPT, Perplexity, Google AI Overviews, and similar), including structured data, content structure, entity clarity, and measurement of AI-driven visibility and referral traffic.
• Content direction: Deliver briefs to the content team that specify what to create or update and why, based on search demand and gap analysis. The content team writes; you direct.
• Measurement: Own organic performance reporting: visibility, rankings, organic traffic, and organic contribution to leads and e-commerce revenue.

• Analysis: Analyze user behavior on key marketing and e-commerce pages (landing pages, product pages, forms, quote and purchase paths) to identify friction and lost conversion.
• Recommendations: Own digital marketing's conversion optimization recommendations and the marketing side of the testing roadmap: what to test, where, and what success looks like.
• Partnership: Partner with web product management and engineering, who own the web product roadmap and implementation, to get marketing priorities scheduled, built, and measured. Bring the data and the case; align on the roadmap together.
• Landing pages and campaigns: Set conversion standards for campaign landing pages built by the digital marketing team and review high-value pages before launch.

• Web engineering and web product: Build a working partnership grounded in shared data and a shared backlog. Be the marketing stakeholder they want in the room.
• Content and creative: Provide the search insight that shapes what gets written and how it is structured.
• Digital marketing team: Support paid media, email, webinar, and ABM programs with landing page and search guidance.
• Analytics and marketing operations: Ensure web analytics, tagging, and attribution support the measurement this role depends on.
• Vendors and tools: Own the SEO, crawling,…