Senior Analyst

Senior Talent Acquisition Specialist | Advocating for the Best and Brightest | BEI, AIRS PRC, CIHR Certified

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #Clorox Is The Place

As a Senior Analyst, you would have the opportunity to drive transformational change working cross-functionally to impact our marketing analytics capabilities and guide Business Unit (BU) plans. Being human-centered is the core of our business, and we’re looking for you to tell their stories and empower our ongoing strategic decision making within marketing. In an era where data signals outpace the ability of traditional tools to generate meaningful insights, you have the opportunity to help drive cultural changes by bringing strong quantitative skills with the ability to bring holistic consumer storytelling to life through measurement, data, and technology.

You would also be a change agent to continue evolving the process of deploying these insights and optimizations into marketing and our agency partners. You should be passionate about marketing, data & analytics with a balanced mix of agency and/or client-side experience.

You would work with various cross-functional partners across Marketing (Brand, Insights, and Brand Engagement), and Web Development, as well as vendors and agency partners to support our measurement framework, integrated reports and dashboards, and further evolve and embed Performance Analytics capabilities in business processes. You understand the value of collaboration with experience to infuse integration across teams, and skilled in building mechanism to share, educate, and communicate across the organization.

In

this role, you will:
Support production of integrated Brand Engagement Optimization Learning Agenda, define and evolve KPIs with internal and external partners

• Collaborate with internal stakeholders to ensure integrated marketing measurement is in place and leveraged for continuous improvement towards business goals
• Empower internal marketing strategy and operation groups with the necessary tools, skills, and capabilities to drive measurement, insights, and optimization
• Drive external partners measurability adoption of our measurement tools ecosystem (e.g. MTA, Ad effectiveness, MMM, et al).

Support the evolution of holistic insights and optimization through the orchestration of consumer signals across marketing touchpoints (website, CRM, Paid Media, et al.)

• Provide integrated performance and human-centered insights to marketing strategies and tactics in support of optimization and future decision making/planning
• Understanding of cross-functional analytics, track record of building relationships with stakeholders, and influencing decision makers to drive towards a holistic understand of a better consumer experience
• Communicating with and influencing cross-functional business partners, marketing analytics/data scientists, and agencies to propel marketing optimization
• Thrive in a high energy environment where tactical and strategic activities are expected to be driven in parallel.

Support the development of a consistent and structured marketing testing approach which strives for rapid iteration and real-time optimization of consumer experiences

• Closely partner with internal Marketing Analytics Capability Enablement team, Brand Engagement teams, and agency partners to support the design, execute tests, analyze results, and provide recommendations
• Champion resulting insights with business teams and build strong cross-functional relationships to drive business adoption and determining next iteration of testing

Ability to learn and apply new advanced analytic techniques and processes and look at solutions in unconventional ways. Sees opportunities to innovate. Embed emerging Marketing Technology, Data & Analytics Capabilities that enables agile business decision-making

• Working knowledge of advanced analytics techniques including MMM, MTA and ANCOVA
• Maintain ongoing expertise on…