Director, Strategic & Growth Marketing - Abbott Heart Failure

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.##
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* JOB DESCRIPTION:

** As Director of Global Growth Marketing for the Heart Failure business, you will lead the development and execution of a robust Heart Failure brand and channel strategy. You will serve as a strategic partner to cross-functional teams— telling the value story of our franchises that shape how we engage with patients, providers, and health systems. Your work will directly influence how we improve outcomes, reduce readmissions, and elevate the standard of care in heart failure management.

This position works out of our Pleasanton, CA or Austin, TX location in the Heart Failure (HF) Division, where we are developing solutions to diagnose, monitor and manage heart failure, allowing people to restore their health and get on with their lives.

The Director of Strategy and Growth Marketing leads our global brand marketing vision, strategy and execution across the customer journey for HF, shaping our global strategic media programs, operating models, capabilities, goals and objectives for the global marketing organization.
** What you’ll work on*
* • Design and operationalize global brand strategy plans in service of commercial, brand and product strategies that ensure operational efficiencies across the globe while architecting for consistency across current and future customer experiences. Ensure the organization has the right structure and skills to deliver on the strategic vision.
• Define the vision and narrative for how products and services are presented to suit customer journeys and consumer objectives, effectively tell a story to positively influence senior leadership on this vision.
• Establish, deploy and continually evolve global standards across multi-channel metrics, with an eye toward advancing practice to enable multi-variate and attribution-based measurement models.
• Assess and develop a successful Marketing Strategy including digital and non-digital media (in partnership with commercial, IT, medical and regulatory stakeholders) in “must win” countries, focused on consumers, patients, HCPs, and KOLs to drive market leading growth.
• Define a comprehensive Project Plan, inclusive of timelines, milestones, deliverables, partnership/ vendors, resource requirements, and budget.
• Develop in-depth Marketing Action Plans that define messaging/content, frequency, KPIs and expected ROI by product, by channel, and by customer/ patient segment.
• Develop and own a consistent, proven marketing framework, which countries use to calibrate current state, assess capability gaps, and accelerate measurable marketing effectiveness.
• Diligently monitor marketing innovation among competitors and non-competitors in adjacency markets.
• Continuously drive meaningful marketing innovation across HF and across all channels.
• Identify, recruit, develop and/or train, in partnership with country/regional commercial leaders, internal and external talent to ensure we maintain the marketing capabilities to drive market leading growth.
• Manage a team of high-performing individuals and managers.
• Provide informal and formal coaching in alignment with organizational objectives
• Lead cross functional teams to develop sustained and scaled functional programs.
• Manage quarterly and annual budgets and effectively allocates resources to meet established business goals.
• Build relationships with key opinion leaders and customers to help develop/drive marketing strategies.
** Required Qualifications
*** Bachelor’s Degree in Communications, Marketing/Advertising, Business, Life Sciences, or related field (MBA preferred)
* Minimum 5 years of Group Marketing manager level experience with HCP marketing
* Preferred Qualifications
* Minimum 3 years of global experience in independently leading a brand marketing function within a multinational corporation at the director level.

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