SEO & AI Search Lead

Why Vagaro?

At Vagaro, we believe in fostering a collaborative and inclusive work environment where every team member can thrive. Our culture is built on innovation, continuous learning, and a passion for making a positive impact. We support our employees' growth and vision for themselves, offering opportunities for professional development and career advancement. Join us and be part of a team that values creativity, teamwork, and a commitment to excellence.

Plus, we know how to have fun while getting the job done!

We're looking for an SEO & AI Search Lead to own Vagaro's organic search presence and lead our strategy across the rapidly evolving AI search landscape. This is a high-impact, cross-functional role sitting at the intersection of marketing, content, product, and growth.

Traditional search remains critical, but the way people discover products and services is fundamentally changing. AI-generated answers, generative search experiences, and LLM-powered assistants are increasingly the first (and sometimes only) touchpoint between a user and our brand. You'll ensure Vagaro shows up — and shows up well — everywhere that matters: classic SERPs, AI Overviews, generative engine results, and LLM responses.

* This role is based onsite in Pleasanton, CA Monday through Friday*

• Base Annual Salary: $140,000 - $174,000
• Annual Bonus:
  Up to 10% annual

• Develop and own Vagaro's strategy across answer engine optimization (AEO), generative engine optimization (GEO), and AI overview optimization (AIO)
• Optimize content to be cited, summarized, and recommended by AI-powered search surfaces including Google AI Overviews, Perplexity, ChatGPT, Gemini, and Claude
• Build entity authority and structured knowledge so Vagaro is accurately and favorably represented across LLMs and generative experiences
• Manage the technical foundations of AI search visibility — including structured data implementation, entity optimization across third‑party data sources, content formatting for AI parseability, and crawler access policies for LLM bots
• Define and track emerging AI search metrics — LLM citation frequency, AI overview inclusion rate, share of generative voice — and develop internal reporting frameworks as measurement standards mature
• Monitor the AI search landscape proactively and adapt strategy as new surfaces, models, and behaviors emerge

• Own the end‑to‑end SEO strategy for , across both B2B (attracting business owners) and B2C (consumer marketplace) surfaces
• Lead technical SEO — crawlability, core web vitals, schema/structured data, site architecture — in close collaboration with engineering
• Conduct keyword research and competitive analysis to identify high‑value organic opportunities across the beauty, fitness, and wellness verticals
• Partner with content to build topic clusters, optimize existing pages, and brief net‑new content that ranks and converts
• Support local SEO strategy, given Vagaro's marketplace model connecting consumers with nearby service providers

• Lead App Store Optimization (ASO) strategy across the Apple App Store and Google Play to increase app visibility, installs, and user growth.
• Conduct keyword research, competitive analysis, creative testing, and performance monitoring to drive continuous optimization and acquisition improvements.

• Collaborate with paid, product marketing, product, brand, and lifecycle teams so AI search and SEO insights flow into broader go‑to‑market strategy
• Translate technical priorities into clear product tickets and content briefs
• Educate internal stakeholders on Google search updates and AI search developments and what they mean for Vagaro's visibility
• Regularly monitor and report on AI…