Email & Webinar Marketing Manager

About 10x Genomics
At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world.
We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.

Position Overview

The Email & Webinar Marketing Manager owns two of the most direct lines we have to the research community: our email channel and our global webinar program.

Email is the first priority. You will own how 10x communicates with its database through Marketo, from the send calendar and segmentation to nurtures, deliverability, and results, and you will bring that same discipline to the guidance we give sales teams on the email they send to prospects. Webinars are the second priority and a growth area: you will build a global webinar program on Zoom Webinars that generates leads, feeds the email channel with content, and produces video that gets repurposed across our digital channels.

This is a hands-on channel owner role. You will run the programs yourself, working closely with paid media, social, ABM, content and creative, marketing operations, and regional marketing teams.

What you will be doing:

• Channel ownership: Own the global email strategy, calendar, and governance for all marketing sends to the 10x database. Be the single point of accountability for what goes out, to whom, and when.

• Segmentation and nurtures: Build and maintain segmentation, lifecycle and topic nurtures, and account-based nurture streams in partnership with the ABM team.

• Execution: Build, QA, and send campaigns in Marketo, including newsletters, product and event communications, and campaign emails, working with content and creative on copy and design.

• Deliverability and hygiene: Own deliverability, list health, preference management, and compliance with global privacy and consent requirements, in partnership with marketing operations.

• Testing and optimization: Run a continuous testing program on subject lines, content, cadence, and timing. Report on channel performance and act on it.

• Optimize email deliverability and standardize best practices
  :
  Monitor, report on, and optimize email deliverability for 10x Genomics Marketo emails. Ensure that best practices are adopted by internal regional marketing partners.

• Guidance: Define the standards, templates, and best practices for prospect-facing email sent by sales, and make them easy to adopt.

• Enablement: Partner with marketing operations and sales enablement to deliver those templates and guidelines through the tools sales already uses.

• Feedback loop: Use marketing email performance to inform sales email guidance, and sales feedback to sharpen marketing email.

• Program ownership: Build and run the global webinar calendar, in partnership with product marketing, content, and regional marketing, to hit lead volume and quality targets.

• Production: Own end-to-end webinar execution: platform setup, registration pages, mp4 creation and encoding for Simulive webinars, speaker coordination, run-of-show, live moderation support, livestream support, survey and/or poll execution, and on-demand publishing.

• Promotion: Plan and coordinate promotion across email, paid media, social, and web, working with the channel owners.

• Lead flow and follow-up: Ensure registration and attendance data flows cleanly into Marketo and Salesforce, “hot leads” are identified and marked appropriately, and that…