Marketing Assistant - Franzia and Value Brands

The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, Meiomi, Cooks, 7 Deadly, Cooper & Thief, and more. We produce our products using sustainable practices to create delicious beverages that people can feel good about.

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The Marketing Assistant
- Franzia and Value Brands is a hybrid role based out of our Pleasanton, CA location and supports key initiatives in our Marketing Organization for a brand portfolio at The Wine Group. The Marketing Organization embraces a “Consumer First” philosophy, and the work is integral to the growth of the company. This individual will be responsible for The Wine Group in delivering value for key strategic brands/retailers/customers/channels across the 4

Ps of marketing: product, place, price, and promotion. The Marketing Assistant
- Franzia and Value Brands will provide support for the day-to-day needs of the Marketing team and should have strong organizational and executional skills to manage multiple projects simultaneously. This person will have a strong grounding in CPG Marketing best practices, and a successful track record of working within the marketing space.

This role is eligible for a hybrid work week (minimum 2x/week in Pleasanton office), and occasional travel as needed.

• Creative Brand Marketer and Activator:
  Will direct graphic designers and vendors toward consumer needs. Intuitively understands consumer and shopper motivations and can translate brand positioning to marketing communications. Will excel at informing package design and managing implementation.
• Sales and Retailer Orientation:
  Creates sales presentations and support materials with end user in mind. Key point person for point of sales materials development and management. Able to translate insights into ideas for consumer and shopper engagement.
• Analytical
  
  Competency:
  
  Will analyze and track brand data and performance. Comfortable with data and knows how to leverage data to determine key insights. Comfortable synthesizing large data sets into digestible information for key stakeholders.
• Budget Management:
  Understands the construct and business drivers of the brand P and L and holds accountability for marketing based spend pools, including invoicing and tracking against all brand spends/budgets.
• Entrepreneurial Track Record and Competitive Drive:
  Will work in an entrepreneurial manner, with proven experience in an environment of resource limitations, cost control, prudent risk taking and limitless creativity. Will manage ambiguity and multiple priorities, conveying a sense of urgency and driving issues to closure.

• Bachelor’s degree in Marketing, Business, related field, or equivalent work experience.
• 1-2 years prior experience in marketing, sales, advertising, promotions, digital media preferred.
• Prior knowledge and/or experience with wine, spirits or consumer packaged goods preferred.
• Highly proficient in Microsoft Word, Excel, and PowerPoint.
• Previous experience in Adobe Photoshop, Creative Suite, Canva, and InDesign preferred.
• Strong results orientation and project management skills, excelling at juggling a wide range of administrative and marketing support projects to meet project goals and timelines. Flexible when needs and priorities shift.
• Highly articulate and comfortable working with individuals at all levels of the organization. Excellent verbal and written communication skills; operates equally effectively in formal and informal settings and internally and externally.…