Revenue & Ancillary Manager

The Revenue & Ancillary Manager supports revenue performance across the hotel portfolio by overseeing revenue strategy for a select set of branded and independent properties while coordinating ancillary-revenue initiatives across hotels. The position analyzes historical, current and forecasted demand; manages pricing, inventory, forecasts and distribution strategies; monitors competitive and STR performance; and partners with hotel leadership, Sales, Marketing and E-Commerce to identify revenue opportunities and maximize rooms and ancillary revenue.

• Complete revenue reports for all hotels.
• Complete ancillary revenue reports for each hotel.
• Host monthly ancillary revenue calls for a select set of properties that may include both branded and independent hotels.
• Review and monitor front desk incentive programs with each hotel.
• Work with hotels to develop seasonal add-ons.
• Monitor the guest journey through guest messaging systems to ensure communications are timely, on brand and include calls to action throughout the stay.
• Audit upsell availability.

• Oversee revenue strategy for a select set of properties that may include both branded and independent hotels.
• Analyze historical, current and forecasted booking data to identify demand trends, revenue opportunities and potential risks for rooms and ancillary revenues.
• Monitor occupancy, ADR, RevPAR, pickup, demand and overall revenue performance against established targets.
• Review week-over-week pickup, pricing and market demand to determine appropriate revenue strategies.
• Evaluate room-type pricing differentials and ensure rates are appropriately positioned based on room type and demand.
• Review seasonal pricing differentials and adjust based on market conditions and demand patterns for rooms and ancillary revenues.
• Develop and implement strategies to maximize revenue during high- and low-demand periods.
• Identify opportunities for upselling, cross-selling and increasing customer value across hotels, where applicable.
• Develop strategies around need dates, perfect-sell opportunities and inventory optimization.

• Complete weekly revenue forecasts for the current month and following month.
• During budget season, maintain and update forecasts for the remainder of the year, including September through December.
• Work with hotels to develop and review their overall 2027 revenue forecasts (Schedule
  3).
• Partner with hotel leadership to review anticipated group revenue for the following year (Schedule
  4).
• Participate in scheduled budget-season meetings and provide revenue strategy, forecasting and market insights.
• Analyze historical performance, current booking pace, market conditions and future demand when developing forecasts.

• Build and maintain room rates and promotions within StayNTouch.
• Activate and manage promotions across applicable OTA channels.
• Create targeted promotions and flash sales to generate demand during need dates.
• Open and manage hotel inventory on a rolling 12-month basis.
• Develop and adjust length-of-stay restrictions based on demand, occupancy and market conditions.
• Review room-type pricing and ensure appropriate rate differentials between room categories.
• Work with hotels on out-of-order room efficiency and perfect-sell strategies to maximize available inventory.
• Evaluate the effectiveness of pricing strategies, promotions and restrictions and make adjustments based on performance.

• Review competitive-set pricing and positioning on a weekly basis.
• Analyze week-over-week pickup and competitor pricing to determine appropriate rate strategies.
• Monitor market conditions, demand patterns…