Director of Sales, Promotional Products

Director of Sales, Promotional Products – Helm

Helm is seeking a seasoned and highly networked Director of Sales, Promotional Products, to lead and scale our national Drop‑Ship/Spot‑Buy sales organization while elevating our existing sales team.

Candidate does not need to be based in Detroit, but must be willing to travel to our Detroit and Baltimore offices, and as needed elsewhere.

In this role, you will:

• Have full commercial responsibility for the Promotional Products business, owning revenue performance and growth targets.
• Lead, coach, and develop a team of field‑based sales professionals, build and expand a national sales team, and establish clear territories, sales cadences, and accountability standards.
• Support key opportunities, ensure CRM and forecasting discipline, and identify pathways for Drop‑Ship/Spot‑Buy relationships.
• Strengthen sales culture by setting clear expectations, driving professionalism, and creating a high‑accountability environment grounded in metrics and results.
• Work closely with Client Services, Operations, and Finance to ensure smooth execution and client satisfaction.

• Direct experience in the promotional products industry, including Drop‑Ship/Spot‑Buy selling.
• Proven track record leading and scaling field sales teams across multiple regions.
• Network of customers, steady, confident leadership, strong emotional intelligence.
• Ability to coach, upgrade, and hold teams accountable to high standards.

• Medical insurance
• Vision insurance
• 401(k)

• Director

• Full‑time

• Advertising Services

If you’re ready to lead, grow, and win, we’d love to hear from you.