Marketing Specialist

As a family‑run, high‑tech company with nearly 19,000 employees at 71 locations worldwide, we are looking for forward thinkers with unconventional ideas and drive to join our team. Our company culture, which values collaboration and mutual trust, creates the ideal framework for boldly trying new things and questioning the status quo. Whether lasers, machine tools, EUV or electronics – TRUMPF is building technological worlds for future generations.

Are you ready for new challenges?

In the role of Marketing Specialist, you will implement and manage trade‑show coordination and TRUMPF’s Integrated Marketing Campaigns (IMCs) across multiple industry verticals within the Laser Technology Division. You will manage the planning, execution, and tracking of digital marketing activities including email campaigns, social media, landing pages, and trade events.

• Manage the execution of Integrated Marketing Campaigns (email sequences, Linked In ads, landing pages, trade show promotions) to generate sales leads across all industry verticals.
• Manage the creation of digital assets (video capturing, basic video edits, event signage, TUSD lobby displays) to enhance customer experience.
• Manage trade show budgets for event marketing, including trade shows and in‑house events (support sample shipments, promotional items, and lead acquisition process).
• Responsibility for all lead demand generation activity; establish and analyze inbound lead metrics to maximize demand performance.
• Research industry trends and competitor campaigns to optimize TRUMPF’s digital presence and social media activity in accordance with brand standards.
• Contribute to post‑campaign reports and presentations summarizing KPIs and lessons learned.
• Collaborate with Sales, Applications, Product and Industry Managers to ensure comprehensive market communication for increasing inbound lead demand.
• Manage marketing collateral and support sales territory development.

Bachelor’s degree in marketing, communication, business, or related field is preferred.

Familiarity with email marketing platforms, Linked In, Campaign Manager, or CRM systems.

Strong skills in Microsoft Office; basic knowledge of Adobe Creative Suite a plus.