Field Marketing Manager

Who We Are

At Jonny Pops, our team is empowered to make an impact at work every day from producing high-quality, innovative frozen novelties to spreading kindness one pop at a time. We look for bright and ambitious individuals who seek out challenges, thrive in fast-paced and high-growth environments, align with our core values, and get fulfilment from seeing their work transform the world around them.

Based in Elk River, MN, Jonny Pops develops, manufactures, distributes, and markets frozen novelties. Retailers from coast to coast including Target, Costco, Publix, Kroger, Cub, along with thousands of regional and local grocers make Jonny Pops part of their assortment.

Growing from a dorm room start-up in 2012, Jonny Pops’ mission is to make "A Better Pop for a Better World!" Jonny Pops leads the frozen novelties space in innovation and uses simple ingredients with no artificial dyes. Every pop stick includes a kind deed, spreading kindness every day.

Joining Jonny Pops is an exciting opportunity to be part of high-growth brand and have a direct impact on the company’s success. Join our team and help us make "A Better Pop, for a Better World!"

The Field Marketing Manager is the face of the Jonny Pops brand, planning events and sampling programs that will be the first touchpoint consumers have with the brand across the nation! They are responsible for planning, executing, and optimizing a variety of events and sampling programs across the country balancing event scale, cost, and effectiveness. The ideal candidate will have a strong background in event management, field marketing, and brand activation, with the ability to deliver memorable, disruptive on-brand experiences that drive new consumer awareness, drive product trial, and improve on-shelf sales velocities.

Jonny Pops is known for both kindness and customer service as hallmarks of the brand, and the Events Manager must be committed to living these brand attributes every day. The Events Manager must be highly organized with strong communication and project management skills (written, verbal, digital) and have a passion for problem‑solving. Passion for engaging with consumers from all backgrounds is a requirement for this role and the ideal candidate balances creative and analytical thinking to solve problems real‑time.

• Live the brand! Bringing positivity and kindness to every interaction!
• Event Strategy, Planning and Execution: Develop and implement a comprehensive event and sampling strategy that aligns with brand objectives and supports overall business goals. Identify key markets and events that offer the greatest opportunity for brand exposure and consumer engagement. Lead the planning, organization, and execution of those events bringing in agencies and sampling partners to deliver on objectives where needed.
• On‑Site Event Execution & Leadership: Plan, attend and execute Brand & Trade Show events locally and across the nation, ensuring that all activities are executed according to plan and that brand standards are maintained.
• Project and Vendor Management: Manage event schedules, planning meetings, budgets, logistics, and vendor relationships to ensure the seamless execution of all events. Problem solve when challenges arise to deliver against event objectives on time and on budget. Manage and utilize field‑marketing interns and local interns to complete successful event execution. Partner with marketing leadership on donation strategy and manage pop donation distribution and inventory.
• Logistics & Operations: Manage all logistics related to events, including transportation, setup, permits, and compliance with local regulations. Ensure all events are executed smoothly, on time, and within budget.
• Impact Measurement: Establish KPIs and track the performance of events and sampling programs. Analyze data to measure the impact on brand awareness, product trial rates, and on‑shelf velocities. Provide insights and recommendations for future improvements.
• Cross‑functional
  
  Collaboration:
  
  Work closely with marketing, sales, and product teams to ensure event strategies are executed to meet business…