Associate Product Marketing Manager - TAVI

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Working at Abbott:
At Abbott, you can do work that matters, grow, learn, care for yourself and family, be your true self, and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for, as well as the best place to work for diversity, working mothers, female executives, and scientists.

Our business purpose is to restore health and improve quality of life by designing and providing device and management solutions for treating structural heart disease. The US Product Marketing Manager - TAVI, will lead downstream marketing efforts while maintaining US product expertise for TAVI products, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning. This position is located in Plymouth, MN.

• Provide on-going field support and will focus on growing the market awareness for TAVI and related disease states, including launching new products.
• This position will work closely with the sales team and be responsible for aspects of US strategy implementation, including digital strategy and channel execution.
• Success will be measured against sales and margin expectations, sales force competency/knowledge level, and development of marketing programs which enhance field and customer experience.
• Maintain in-depth knowledge of US competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
• Contribute to annual marketing plans/strategies, including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment.
• Manage field device demo needs, tracking sales & patient resource utilization, and working with the communications manager to manage promotional collateral.
• Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones.
• Manage creative agencies to plan, develop, and execute new US materials.
• Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
• Drive to deliver Sales, Margin, and key performance metrics for TAVR products.
• Will be expected to be responsive and able to directly address questions and requests of senior management.

Required Qualifications

• Prior marketing experience within the medical device or healthcare industry.
• Bachelor’s degree with 3+ years of related marketing or product management experience, preferably in TAVI/TAVR.
• MBA with 1+ years of related experience is also considered.
• Relevant downstream marketing experience.
• Ability to travel…