Branding Marketing Specialist

Welcome to the WAGNER world! With more than 1,600 employees at 16 locations and in 13 countries we are one of the market-leading manufacturers of innovative coating technology. We bring colour, protection and functions to surfaces. Our customers are industrial enterprises, crafts enterprises and do-it-yourselfers. The enthusiasm for perfect surfaces unites us. We are not simply looking for employees. We are looking for people who share our enthusiasm.

Plymouth, MN, US, 55447

Regular

Full-Time (Hybrid)

The Brand Marketing Specialist is responsible for developing brand marketing plans and the day-to-day management of the Wagner brand across consumer channels including social media, influencers and trademarks. Ensuring that all brand standards are meet and messaging aligns and is consistent with brand positioning and standards.

• Work with Marketing Director to develop overall strategy.
• Plan and execute social media campaigns to align with marketing goals.
• Manage external social media agency.
• Monitor brand across social media platforms.
• Manage Wagner social account including writing, editing, and posting content, and responding to all comments & DM across 5 social media platforms.
• Post campaign and regular reporting for social KPIs and performance and trends.
• Manage social media budget.
• Keep up to date with relevant social media trends, tactics, tools, platforms and best practices.

• Manage influencer program for Wagner’s three brands (Wagner, Home Right and Earlex).
• Evaluate and review all influencer partnerships to determine which influencer to work with and at which levels.
• Develop content calendar of projects & products that align to sales & business goals.
• Coordinate with influencers to determine product needs and sent out accordingly.
• Track and measure success of influencers reporting out KPIs.
• Incorporate and upload project content into Wagner’s social channels and website.
• Work with internal teams and influencers to launch new products as needed.
• Manage influencer budget.

• Manage external PR agency to maximize media coverage support & product marketing.
• Coordinate internal approvals for all consumer press release.
• Work cross functionally with internal Wagner teams on key company initiatives and projects to be promoted externally.
• Management of Wagner brand stores/pages on retailers’ websites.

• Ownership of Wagner brand standards and guidelines.
• Ensuring consistent Wagner brand messaging and images across all outward marketing assets.
• Assist Marketing Director with all Wagner trademarks with external law firm.
• Management of brand programs on retailer website.
• o i.e. Brand Registry on Amazon

• Assist with other projects requested.
• Keep up to date with relevant digital marketing tactics and tools.
• Support evolving e-commerce and marketing strategy.

Works closely with Marketing and Sales team. Also, has frequent contact with outside vendors and customers.

Independently manages social media accounts, influencers, and brand standards. Works with internal and external partners and agencies to provide direction and vision of Wagner brand. Manages the social media and influencer budget of $250,000. Has access to confidential strategic marketing, product, and financial information.

• Bachelor degree in business or marketing
• Minimum of 2-5 years marketing experience. Strong understanding of social media including Facebook, Instagram, Twitter, Pinterest and Tik Tok.

• Excellent verbal, written and interpersonal communication skills
• Management of external vendor
• High attention to…