CRM Executive

Job Description

A high-growth multi-brand retail group is looking for a CRM Executive to join its central digital marketing team, working primarily on a major home and DIY brand, with exposure to two other well-known UK retailers. You'll help shape and deliver targeted, data-driven email and SMS campaigns that reach millions of customers across the UK and Ireland.

• Managing and executing end-to-end email and SMS campaigns for UK and ROI sites - from scheduling and build through to testing and send.
• Building and testing high-performing CRM campaigns, ensuring creative is on-brand and optimised for engagement and conversion.
• Developing and refining customer segments to improve targeting, relevance and overall campaign performance.
• Running A/B tests and performance analysis to improve open rates, click-throughs, conversions and automated journeys.
• Working closely with a Group CRM Manager and cross-functional teams (design, retail marketing, digital trading) to align on strategy, messaging and timings.

• At least 2 years' experience in CRM / email marketing, ideally in a fast-paced B2C or retail environment.
• Confident using CRM platforms to build, test and deploy campaigns; familiarity with analytics tools (e.g. GA) is a plus.
• Strong analytical mindset - comfortable using performance data to adapt and optimise activity.
• Clear, precise communicator who can work with multiple stakeholders and manage competing deadlines.
• Awareness of best practice and compliance in CRM (including GDPR).

• Opportunity to work across three major UK retail brands in a growing, data-driven digital team.
• Competitive salary and benefits, including pension, employee discount and long service awards.
• Supportive, collaborative environment with real scope to grow your CRM skills and ownership.
• Additional benefits such as cycle to work scheme and a culture that values innovation and teamwork.
• 32500/year