Digital Analytics Lead - Retail Ecommerce; GA, GTM

Digital Analytics Manager
Location: Plymouth , Devon
Job Type: Temp to Perm, Full-Time

gap personnel are recruiting for a Digital Analytics Manager to join a Sunday Times Top Track 100 retailer with over 200 stores nationwide.

The Role

You’ll own the digital analytics strategy across a multi-brand estate, using tools like Google Analytics (GA4), Google Tag Manager, Google Cloud Platform, and One Trust to deliver insights and drive performance across websites and apps.

Key Responsibilities

• Lead digital analytics and measurement strategy
• Manage GA4 implementation, tagging, and tracking (GTM)
• Oversee consent and cookie management (One Trust)
• Deliver reporting, dashboards, and actionable insights
• Analyse customer journeys, conversion, and performance
• Collaborate with Product, UX, Dev, and Marketing teams
• Ensure data accuracy, compliance, and governance

About You

• Strong experience in digital analytics (retail/ecommerce preferred)
• Advanced GA4 and GTM knowledge
• Experience with data tools (Big Query or similar)
• Strong understanding of KPIs, attribution, and customer journeys
• Excellent analytical and stakeholder communication skills

What’s on Offer

• Competitive salary
• Pension & benefits
• Staff discount
• Cycle to work scheme
• Hours: Monday – Friday, 08:45am – 17:30pm

Apply now with gap personnel, email:  or call