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Digital Analytics Lead - Retail Ecommerce; GA, GTM

Job in Plymouth, Devon, PL2, England, UK
Listing for: Gap Personnel
Full Time, Seasonal/Temporary position
Listed on 2026-05-26
Job specializations:
  • IT/Tech
    Data Analyst, Digital Marketing, Data Science Manager
Salary/Wage Range or Industry Benchmark: 60000 - 80000 GBP Yearly GBP 60000.00 80000.00 YEAR
Job Description & How to Apply Below
Position: Digital Analytics Lead - Retail Ecommerce (GA4, GTM)

Digital Analytics Manager
Location: Plymouth , Devon
Job Type: Temp to Perm, Full-Time

gap personnel are recruiting for a Digital Analytics Manager to join a Sunday Times Top Track 100 retailer with over 200 stores nationwide.

The Role

You’ll own the digital analytics strategy across a multi-brand estate, using tools like Google Analytics (GA4), Google Tag Manager, Google Cloud Platform, and One Trust to deliver insights and drive performance across websites and apps.

Key Responsibilities

  • Lead digital analytics and measurement strategy
  • Manage GA4 implementation, tagging, and tracking (GTM)
  • Oversee consent and cookie management (One Trust)
  • Deliver reporting, dashboards, and actionable insights
  • Analyse customer journeys, conversion, and performance
  • Collaborate with Product, UX, Dev, and Marketing teams
  • Ensure data accuracy, compliance, and governance

About You

  • Strong experience in digital analytics (retail/ecommerce preferred)
  • Advanced GA4 and GTM knowledge
  • Experience with data tools (Big Query or similar)
  • Strong understanding of KPIs, attribution, and customer journeys
  • Excellent analytical and stakeholder communication skills

What’s on Offer

  • Competitive salary
  • Pension & benefits
  • Staff discount
  • Cycle to work scheme
  • Hours: Monday – Friday, 08:45am – 17:30pm

Apply now with gap personnel, email:  or call

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