CRM & Loyalty Executive

Your New Role

As CRM & Loyalty Executive, you will take ownership of key lifecycle marketing initiatives across the customer journey, helping improve retention, engagement and loyalty. Working closely with teams across marketing, product and customer experience, you will support strategies designed to increase customer lifetime value and reduce churn.

• Managing post-purchase customer journeys, onboarding programmes and win-back campaigns.
• Supporting subscription lifecycle communications and helping optimise customer retention.
• Developing cancellation prevention and customer save strategies.
• Using customer feedback, service data and behavioural insights to identify opportunities for improvement.
• Building targeted lifecycle campaigns based on customer segmentation.
• Supporting the development and optimisation of the loyalty programme, including rewards, tiers and customer incentives.
• Producing regular performance reports and providing insights on retention, loyalty and customer lifetime value.

To be successful in this role, you will have experience within CRM, lifecycle marketing, retention or email marketing and be keen to develop your expertise within customer loyalty and retention strategy.

• Experience using CRM or email marketing platforms such as Klaviyo or similar.
• Strong analytical skills with confidence working with customer data, reporting and spreadsheets.
• Excellent communication and stakeholder management skills.
• A proactive mindset with a genuine interest in customer retention, loyalty and lifecycle marketing.
• Experience with in a D2 C, retail, eCommerce, beauty, wellness or subscription business would be advantageous.

• Hybrid working model.
• Genuine ownership and exposure to senior leadership.
• Opportunity to shape and develop customer retention initiatives.
• Career progression within a high-growth consumer business.
• Competitive salary package and additional employee perks.