Digital Marketing Manager

Job Summary
The Digital Marketing Manager is responsible for developing, implementing, and managing digital marketing strategies to promote the hospitality brand, drive direct bookings, increase brand awareness, and enhance guest engagement across all digital platforms.
Key Duties and Responsibilities
Develop and execute digital marketing strategies aligned with business and occupancy goals
Manage website content, SEO, SEM, and online booking platforms
Oversee social media strategy, content calendars, and paid digital campaigns
Manage email marketing campaigns and CRM platforms
Monitor online reputation including reviews on platforms such as Google, Trip Advisor, and OTAs
Analyse performance metrics and prepare regular reports on ROI, engagement, and conversions
Coordinate digital campaigns with sales, reservations, and operations teams
Manage digital marketing budgets and external agencies or service providers
Ensure brand consistency across all digital channels

Requirements and Qualifications
Grade 12 (Matric) – essential
Relevant qualification in Marketing, Digital Marketing, or Communications
Minimum 3–5 years’ experience in a digital marketing role, preferably within hospitality
Strong knowledge of SEO, Google Analytics, social media platforms, and digital advertising

Experience with CMS platforms and booking engines advantageous
Excellent communication and analytical skills