Sr. Associate Brand Manager

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Yamamotoyama U.S.A. stands as a testament to the art of traditional Japanese green tea and nori seaweed products, upholding a commitment to unparalleled quality since 1690. Our culture is enriched by diverse backgrounds, all striving to find their unique voice in a harmonious blend. This spirit of unity in diversity extends to our portfolio, which includes the globally recognized Stash Tea Company, offering an expansive array of premium teas.

In addition, we proudly present Ujido, a brand deeply rooted in the art and tradition of Japanese Matcha. Our dedication to excellence is not just in our products, but in the mosaic of voices that shape our legacy.

• Lead Innovation Strategy & Portfolio Optimization - Define and evolve our innovation roadmap, develop the 3-Year New Product Strategy for the Brand, and plan Year-2/Year-3 launches.
• Uncover Growth Opportunities - Leverage data and cultural signals to identify unmet needs, inspire new product ideas, and build compelling business cases.
• Drive End-to-End Development - Own the new product lifecycle from concept through commercialization, partnering with Product Development, R&D, PM, QA, Sales, and Creative.
• Champion Cross-Functional Execution - Be the connective tissue between functions to ensure on-time, on-budget, and on-brand innovation delivery.
• Communicate with Clarity and Impact - Translate data and consumer insights into compelling stories that influence internal stakeholders and external partners.
• Monitor, Learn & Optimize - Monitor and analyze category data, product performance, and adjust the NPD strategy; report key metrics for at least 1 year post-launch.
• Project Management - Serve as Project Leader and occasional project manager, overseeing all innovation/NPD projects from conception to completion.

• Innovative Mindset – Ability to foster and champion new product launches.
• Project Management – Excellent skills to manage multiple projects simultaneously and meet deadlines.
• Industry Knowledge – Solid understanding of the tea industry, consumer trends and competitive landscape.
• Enterprise Mindset – Always thinking about the bigger picture and recognizing how marketing decisions impact objectives.
• Effective Communication – Excellent verbal and written communication skills.

• Creativity – Develop innovative marketing campaigns and strategies.
• Analytical Skills – Analyze market data and consumer behaviors.
• Agility – Work in a fast-paced environment, handle multiple tasks, incorporate feedback.
• Accountability – Demonstrate ownership, self-awareness, and resourcefulness.
• Relationship Building – Build rapport and collaborate effectively.

• Bachelor's Degree in Marketing, Business Administration, or related field;
  Master’s degree or MBA a plus.
• At least 5 years of marketing/brand management experience, preferably in beverage or FMCG.
• Proficiency with marketing software and social media platforms.

• Regularly sit for extended periods, use computer and monitor, talk/listen in conversations.
• Occasionally lift and move small office supplies up to 25 lbs.
• Possible travel for trade shows or meetings.

Yamamotoyama USA / Stash Tea Company is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

The annual pay range for this full-time position is $105,000 - $120,000 with a yearly bonus. Benefits include Medical, Dental, Vision, Life, AD&D, LTD, EAP, Wellness Stipend, Vacation Accrual, and 401(k) with Safe Harbor Contribution. Additional perks include product discounts, tuition reimbursement, continuing education support, and more.