Sr. Director, Sales

Overview

Willis Aeronautical Services Inc. is seeking a dynamic and experienced Sr. Director to drive revenue growth and expand market share in the Used Serviceable Material (USM) aviation aftermarket sector. The Sr. Director will lead and manage a team of sales professionals, while also being directly responsible for generating sales and building key customer relationships. Strong collaboration with peers in Operations, Repair Management, and Engine Product Line is essential to ensure seamless execution of sales strategies and customer commitments.

• Lead, manage, and motivate a team of sales professionals to achieve individual and team sales targets.
• Train, mentor, and develop team members, fostering a culture of high performance and continuous improvement.
• Develop and use Key Performance Indicators (KPIs) for individuals and the sales team.
• Conduct regular team meetings, performance reviews, and provide coaching to support professional growth.
• Identify, develop, and secure new business opportunities with airlines, MROs, engine lessors, and asset managers.
• Build and maintain strong relationships with key stakeholders, including airlines, MROs, lessors, and OEMs.
• Personally generate sales and contribute to overall revenue growth.
• Oversee and manage the sales pipeline and backlog, ensuring timely follow‑up and conversion of opportunities.
• Ensure customer RFQs are answered quickly and accurately.
• Collaborate across departments to ensure material availability and delivery commitments.

• Assist the VP & GM with sales planning, forecasting, and strategic initiatives.
• Develop tailored material support programs to match customer needs.
• Provide market and competitive analysis to inform sales strategy and identify new opportunities.
• Match Willis Aeronautical inventory and pipeline to customer base.
• Monitor competitor activity and identify differentiators to strengthen Willis Aero’s market position.

• Work effectively with Quality Control & Operations, Repair Management, and Engine Product Line to ensure seamless execution of sales strategies and customer commitments.
• Foster strong working relationships across departments to support business objectives and resolve challenges.

• Bachelor’s degree in business, aviation, engineering, or related field (MBA preferred).
• 10+ years of experience in commercial aviation aftermarket sales, with a strong focus on jet engine USM.
• Proven experience leading and managing sales teams.
• Extensive network within airlines, MROs, leasing companies, and parts traders.
• Deep understanding of engine teardown processes, component lifecycle management, and USM valuation.
• Experience with ERP and CRM systems (Salesforce, Quantum, Rotabull).
• Knowledge of regulatory requirements (FAA, EASA, Part 145 repair stations).
• Strong analytical, financial, negotiation, communication, and relationship‑building skills.
• Proven ability to manage complex, multi‑million‑dollar sales cycles.
• Willingness to travel extensively across North America.

• 30% to 50% of domestic travel across the US.

Here at Willis Lease Finance Corporation (WLFC), we are dedicated to fair hiring practices and diversity in the workplace. We are committed to a workplace environment that encourages growth and respect for all current and prospective employees based on job‑related factors such as their educational background, work experience, and ability to perform the essential functions of a particular job. It is the policy and practice of WLFC to prohibit any form of discrimination or harassment based on race, color, age, national origin, religion, sexual orientation, sex (including pregnancy, childbirth, or related medical conditions), gender identity or gender expression, military or veteran status, physical or mental disability, genetic information, or any other status protected under applicable Federal, state or local law.

WLFC is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application processes. If you need assistance or an accommodation due to a disability, you may contact us at

WLFC also offers a comprehensive benefit package to its eligible employees. This includes medical, dental, vision, 401(k), Roth 401(k), HSA in conjunction with a high deductible plan, life insurance, supplemental insurance, travel accident insurance, employee assistance program, short & long‑term disability, employee stock purchase plan, employee education reimbursement plan, matching gift program, health and wellness plan, and paid time off.