Senior Field Marketing Manager

About Daisy

At Daisy, we’re pioneering the future of smart spaces—making homes and offices more connected, comfortable, and joyful through technology. As the first national smart space installation and services company, we’re growing fast and are seeking a Senior Field Marketing Manager who will be responsible for generating demand and brand awareness by building and executing high-impact local campaigns, events, and partner programs.

We are seeking someone who can collaborate and communicate with cross-functional teammates, branch leadership, marketing/PR agencies, and vendors to achieve local branch goals. This versatile person must both execute on Daisy marketing plans as well as coach / develop local business leaders to execute, measure, and optimize their local marketing efforts.

• Serve as lead and key point person on Daisy’s local marketing planning, execution, and optimization to drive consistently growing year-over-year sales, increased profitability, and data-driven insights for Daisy’s branches nationwide.
• Drive powerful omnichannel campaigns in local markets while also creating the tools for franchisees to develop their campaigns, such as geofenced digital marketing, social media, direct mail, and segmented re-engagement email campaigns.
• Lead SEO strategy for regional campaigns, including keyword research, on-page optimization, and content planning.
• Manage paid search campaigns (i.e., Google Ads, Bing, etc.) to drive qualified traffic conversions.
• Leverage Microsoft Dynamics CRM to segment audiences, track campaign performance, and align marketing efforts with sales activities.
• Establish performance expectations and KPIs, monitor progress and results on an ongoing basis.
• Constantly seek creative ways to enhance Daisy’s marketing systems and processes; always learning, finding best practices in one location to apply to others – and then to scale.
• Regularly provide relevant business and financial analysis of key items, trends, and campaign results to internal leadership, including marketing trends by category or geography and sales/profit results generated by specific marketing activities.
• Plan, produce, and execute communication, meetings, and calls with branch leaders and sales teams to ensure cooperation of cross-functional teams and execution of their local marketing responsibilities.
• Recognize performance on an ongoing basis; celebrate individual and team accomplishments – driving a culture of collaboration and accountability.
• Create consistent focus on the right priorities, eliminate roadblocks, and provide solutions to day-to-day problems for staff.

• Leadership skills paired with strong collaboration: demonstrated strength at driving decisions while rolling up one’s sleeves and executing on plans.
• Coaching and mentoring skills: ability to coach and mentor local leadership in the effective execution of their marketing plans, tied into sales/revenue targets.
• Keep the Daisy Difference always at the forefront – be a creative thinker excited about bringing innovative ideas to local marketing plans and processes.
• Excellent written and verbal communication, as well as presentation skills.
• Proficient in Microsoft Word, Excel, PowerPoint, CRM, data analytics, and SEO tools.
• Well‑organized with a high attention to detail despite many moving pieces and an exciting, ever‑changing growth environment, working with various departments and stakeholders.
• Strong ability to multitask and prioritize multiple projects and requests simultaneously, within an intense, deadline‑driven environment.

• B.A. or B.S. Degree in Business Management, Marketing, or related field, or equivalent combination of education and work experience.
• 6-8 years of progressively responsible Marketing experience, with Field Marketing experience.
• Background in luxury marketing, hospitality, or smart homes is a big plus.
• Experience working within a franchisor organization is preferred.
• Proven track record of developing data‑driven strategies for achieving local business goals; translating them into clear objectives and tactics, and proactively anticipating…