Director of Marketing

Spring Footwear Corporation – Pompano Beach, FL (On-site)

Lead the Future of a Multi-Brand Footwear House Built on Innovation + Heart

For more than three decades, Spring Footwear has shaped comfort, craftsmanship, and artistry in the footwear world. Our brands
- Spring Step, L’Artiste, Patrizia, Azura, Flexus, and our growing retail division Spring Step Shoes - stand at the intersection of creativity, comfort, and global appeal. Today, we’re writing our next chapter of growth and are seeking a Marketing Director who can amplify our voice, elevate our presence, and steer our marketing engine into the future.

This is a role for the visionary. The builder. The leader who thrives in motion and brings teams, brands, and consumers together through powerful storytelling and digital mastery.

As the Director of Marketing
, you will command the full marketing ecosystem of Spring Footwear
-B2B, B2C, Retail, Marketplace, Creative, Digital, and Social. You’ll shape narratives, architect growth strategies, and fuel demand across seven distinct brands and multiple channels.

With a strong digital backbone and a sharp understanding of U.S. consumer culture, you'll guide strategy, execution, and performance, driving results that echo across wholesale partners, ecommerce platforms, social media, and our expanding retail footprint.

You’ll lead a talented team - including Ecommerce, Marketplace, Creative, and Photo Studio - and build out our social media discipline by hiring a Social Media Manager.

This position reports directly to the CEO.

• Steward a multi-brand portfolio and bring clarity, personality, and alignment to each brand’s voice and market position.
• Build cohesive, resonant storytelling across platforms and audiences.

• Drive performance marketing, SEO/SEM, paid media, social commerce, and digital acceleration.
• Lead strategies that grow traffic, conversion, acquisition, and lifetime value.
• Partner closely with Ecommerce leadership on product, promotions, and growth levers.

• Oversee all visual output—photography, design, catalogs, digital assets, POP, trade show visuals.
• Ensure craftsmanship and brand consistency in every touchpoint.

• Architect our social voice and presence across all brands.
• Develop and launch influencer, talent, and creator partnerships that amplify reach and relevancy.

• Guide Shopify (B2C) strategy and storefront experience.
• Lead Marketplace brand presence across Amazon, Macy’s, Walmart, and more.
• Ensure alignment and asset excellence with key wholesale partners (QVC, DSW, Kohl’s, etc.).

• Elevate sales meetings with powerful materials, storytelling, and brand assets.
• Shape seasonal line sheets, catalogs, and wholesale-facing content.

• Drive press, partnerships, collaborations, and experiential marketing that brings the brand to life.

• Inspire, develop, and empower a high-performing team across digital, creative, content, marketplace, and social.
• Recruit and mentor new talent, including our Social Media Manager.

You’re a strategist with the heart of a storyteller and the instincts of a builder. You read culture intuitively, spot opportunities early, and push brands into conversations where they belong. You think holistically, act decisively, and bring out the best in the people around you.

• 5+ years in marketing within fashion, footwear, lifestyle, or luxury.
• Demonstrated success leading digital-first strategies in the U.S. market.
• Strong command of social media, influencer ecosystems, paid media, SEO/SEM, and ecommerce.
• Experience managing creative teams and…