Senior Director, Sales

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Full Time Management Victory Cruise Lines-FL, Pompano Beach, FL, US

2 days ago Requisition

Victory Cruise Lines is a purpose-driven, American-owned and employee-owned cruise line founded by industry icon John Waggoner. We operate intimate cruise ships throughout the Great Lakes, Canadian Maritimes, and Eastern Seaboard, delivering immersive, culturally rich experiences that connect guests with history, destination, and one another. Our sales leaders build the relationships, distribution, and commercial momentum that bring those experiences to more guests.

If you're an established cruise line sales leader with a strong trade network, a hands-on approach, and a proven ability to turn relationships into revenue
, we'd love to hear from you.

Come "Celebrate the Victory" with us!

Safety First | Teamwork | Integrity | Service Excellence | Innovation | Having Fun & Celebrating the Victories

Victory Cruise Lines is more than a workplace—we are a community of professionals who care deeply about what we do, who we serve, and how we show up for one another.

Our Senior Director, Sales is a hands-on commercial leader accountable for sales execution and measurable results. This position helps lead and execute Victory Cruise Lines’ trade sales strategy to drive revenue growth, expand distribution, and increase bookings and market share. You will direct our sales team, establishing clear sales targets, performance measures, and accountability for results. You will also personally develop new business and strengthen productive relationships with travel advisors, agency groups, host agencies, consortia, and distribution partners throughout the United States and Canada.

Working closely with the head of marketing and other internal partners, you will align sales initiatives with campaigns, lead generation, travel advisor education, and partner programs to deliver a coordinated commercial approach.

This role requires an established industry network—and the ability to activate that network to produce business.

Success in this position is measured by results. Everyone has a number—and this leader is accountable for turning sales activity into revenue. The Senior Director, Sales will be measured against established performance standards related to:

• Revenue Production
• Booking Growth
• Trade Distribution
• Account Development

Successful leaders expand production from existing accounts, develop productive new partnerships, strengthen their teams’ performance, and ensure that market activity and trade investments translate into measurable business. Relationships open doors. Execution and follow-through turn those opportunities into bookings.

The Senior Director, Sales will actively:

Spend significant time in the marketplace, engaging travel partners and developing business

Leverage established relationships with agency groups, host agencies, consortia, and major distribution partners to generate immediate opportunities

Conduct agency visits, partner meetings, sales missions, and presentations

Represent Victory Cruise Lines at industry events, trade shows, and conferences

Develop new accounts and increase production from existing trade relationships

Identify and negotiate strategic partnerships and preferred supplier opportunities

Lead the sales team, including sales support, group sales and business development managers

Establish sales priorities, targets, KPIs, and clear accountability

Monitor booking trends, agency production, pipeline activity, and market opportunities

Work directly with…