Sales Executive

Sales Executive – The Vale Resort

Salary: £26,121.61

Contract: Permanent, Full Time

Location: Vale Resort, Cardiff, Wales, United Kingdom

How to apply: Send your CV to

The Vale Resort, a premier 4‑star resort, nestled in the Welsh countryside, offers far more than your luxury hotel! With 143 bedrooms, 2 championship golf courses, Wales’ largest spa, an award‑winning restaurant and exceptional sporting facilities – we are quite simply one of the UK’s most desirable hospitality workplaces. We pride ourselves on creating memorable experiences for our guests, and we are dedicated to excellence.

We are seeking a dynamic and results‑driven sales executive able to thrive in a high‑energy hospitality environment to drive our bedrooms and conference business. In this role, you support the development of sales strategies, cultivate strong client relationships, and work with internal teams to deliver events that exceed our guests’ expectations.

• Identify and proactively pursue new opportunities for bedrooms and conference sales through networking, cold calling, industry events, and referrals.
• Build and maintain relationships with corporate clients, event coordinators, and local partners.
• Consult with potential clients to understand their needs to develop tailored proposals that showcase our hotel’s facilities and services.
• Deliver engaging presentations and site walkarounds to highlight our unique event spaces, food offerings, and service standards.
• Work closely with the events, catering, and operations teams to ensure seamless planning and execution of conferences.
• Coordinate post‑event feedback sessions to assess performance and refine future strategies.
• Keep abreast of industry trends, competitor activities, and market conditions to optimize our sales approach.

• Proven experience in hotel sales, event management, or a related field, preferably in bedrooms, wedding or conference area.
• Strong interpersonal and communication skills, with a talent for building lasting client relationships.
• Demonstrated ability to develop creative sales strategies and close all opportunities.
• Excellent organisational and project management skills; able to manage multiple priorities simultaneously.
• A proactive, self‑motivated individual with a passion for hospitality and delivering exceptional customer experiences.

• Entry level

• Contract

• Sales and Business Development

Not only that but we are proud and committed to invest in our employees, we strive to give you the skills and tools you need to build your career with us. Just walking around the Resort you'll meet a number of people who have grown their careers with us.

The Vale Resort – Part of the Leekes Retail and Leisure Group. Leekes Retail was established in 1897 as an ironmonger in the Welsh Valleys and the group has grown and diversified over the last 120 years. It remains a family business run by the fourth generation with the retail division trading from 4 large home department stores, 2 furniture stores and a builders’ merchants, whilst the leisure group two four‑star hotels – the Vale Resort and a 17th century grade I listed castle Hensol Castle – in addition to a gin distillery and visitor centre.