Audience Development Manager

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

Join a growing audience and events team in a senior role focused on building high-quality German and European technology audiences across CRN, Channel, Computing and wider The Channel Company events.

We are looking for an experienced, commercially aware Audience Development Manager to join our UK and EMEA audience and events team. The main focus will be taking ownership of audience development for our VIP Germany events
, initially across CRN / Channel audiences, with scope to support Computing Germany over time as that portfolio develops.

This is a more autonomous role suited to someone who already has experience in audience development, delegate acquisition, events, business development or a similar relationship-led environment. You will work closely with our German editorial, sales, marketing and operations teams, often leading conversations in German and representing the audience function. You will also support selected CRN / Channel events, wider Computing events and European programmes, including XChange EMEA.

• Build and maintain a strong German-speaking audience network across the IT channel, including MSPs, VARs, system integrators, solution providers, vendors
  , advisory board members and senior end‑user technology leaders where relevant.
• Lead German‑language delegate conversations with confidence, explaining event themes, discussion topics, peer groups and the value of attending to senior technology and channel leaders.
• Manage the German advisory board relationship, including communication, meeting preparation, follow‑up, feedback capture and ensuring advisory input is shared with editorial, sales, marketing and event stakeholders.
• Assess delegate applications against event criteria, ensuring each audience is relevant, senior and aligned with the purpose of the event, whether channel‑focused, end‑user‑focused or a curated VIP format.
• Support and, where appropriate, lead audience recruitment for selected CRN / Channel events, wider Computing events and European programmes such as XChange EMEA, working closely with internal teams to understand audience needs and event priorities.
• Act as a useful audience voice for the German market, sharing delegate feedback, market insight, topic appetite, audience challenges and relationship intelligence with editorial, sales, marketing and operations teams.
• Use a mature mix of phone, email, Linked In, referrals, desk research, advisory board relationships and in‑person networking to develop the German and wider European audience network.
• Liaise with confirmed delegates to encourage attendance and participation, including calendar invites, bespoke emails, reminder calls and pre‑event communications in German and English where appropriate.
• Maintain accurate records in event trackers and internal systems, including outreach, responses, registrations, confirmations and cancellations.
• Own clear reporting on audience progress, pipeline quality, registration status and attendance risks, ensuring internal stakeholders have timely visibility of event audience performance.
• Attend relevant local events in Germany, as well as selected UK and European events…