Senior Communications Business Partner - People and Culture

Lead the strategic internal communications agenda for the People and Culture directorate, driving colleague engagement, organisational alignment and cultural transformation across Transport for Wales (TfW).

This role will shape and deliver high-impact internal communications that support major people initiatives, including organisational change, colleague engagement, leadership engagement and visibility and culture development programmes.

Acting as a trusted senior communications business partner, the post-holder will partner with senior leaders to ensure clear, consistent and compelling communication that builds understanding, trust and alignment with TfW's values and strategic priorities.

• Lead internal communications strategy for People and Culture
  Develop and deliver an integrated internal communications strategy aligned to People and Culture priorities, working collaboratively with leaders and colleagues to create clear,consistent and engaging communications that improve understanding,engagementandorganisationaleffectiveness.
• Support and lead culture change programmes
  Design and deliver communications that support culture change initiatives, partnering with stakeholders across theorganisationto embed desired behaviours, reinforceorganisationalvalues and enable sustainable transformation.
• Senior strategic direction
• Provide expert delivery,challenge and support to senior leaders on internal communications, engagement and culture, using insight and best practice to ensure communications are authentic,effective and aligned withorganisationalpriorities.
• Champion colleague engagement
  Design and deliver high-quality engagement activity that ensures colleagues feel informed, involved and connected, with a clear focus on listening, feedback loops and continuous improvement.
• Lead communications for organisational change
  Develop and deliver communication strategies for complex people-led change programmes, working closely with leaders and stakeholders to provide timely,transparent and empathetic communications that build trust and support successful implementation.
• Develop compelling internal narratives
  Create andmaintaina consistent internal narrative that brings TfW's culture,purpose and people strategy to life, using engaging storytelling techniques to strengthen alignment, understanding and connection across the organisation.
• Coach and enable leaders
  Equip leaders and managers with the tools, messaging and communication capabilityrequiredto engage their teams effectively, enabling confident leadership communication during periods of change and transformation.
• Measure and optimise engagement
  Evaluate the effectiveness of internal communications and engagement activity through data,insight and feedback, using findings to continuously improve approaches and enhance colleague experience.
• Ensure alignment across the organisation
  Collaborate with Corporate Communications and wider business functions to coordinate messaging and communication activity, ensuring a consistent colleague experience and alignment withorganisationalobjectives.
• Mitigate reputational risk through effective internal communications - Lead the internal communications response to sensitive People and Culture matters, proactivelyidentifyingrisks and providing strategic counsel to leaders to ensure transparent,consistent and aligned communications that protectorganisationalcredibility andmaintaincolleague trust.

• Demonstrable experience operating at a senior level in internal communications within a large or complex organisation. Proven track record of leading internal communications for culture change or transformation programmes.
• Experience advising and influencing senior leadership teams on engagement and communications strategy.
• Proven understanding of colleague engagement, organisational culture and change communications principles.
• Demonstrable experience of designing and delivering internal campaigns that drive behavioural and cultural outcomes.
• Experience of managing stakeholder relationships during organisational change and transformation. While leading, coaching and supporting others.

While not…