Strategic Legacy Marketing Manager

About us

Our purpose is simple: to save lives  hours a day, every day, RNLI lifesavers are ready to launch to the rescue. The RNLI depends on Gifts in Wills to fund two thirds of our lifesaving services.

We’re looking for a Strategic Legacy Marketing Manager to lead our team of legacy marketing specialists. This is a new role leading an established team, that is key to building our long-term legacy income. It is responsible for developing and expanding our multi-channel legacy pledger recruitment programme, enhancing and growing our legacy engagement & conversion journeys and growing our In Memory giving initiatives including our Launch a Memory offering.

As the Strategic Legacy Marketing Manager, you’ll be focused on:

• Driving innovation and development of the wider legacy strategy as part of the legacy leadership team
• Leading a team responsible for all aspects of our marketing acquisition, conversion and engagement programmes for Legacy & In Memory giving.
• Collaboration and coordination with fundraising stakeholders across the organisation to deliver the legacy strategy in support of the wider fundraising strategy
• Identifying and growing talent within your team.

You’ll be passionate about fundraising and understand the importance of delivering donor-centric marketing programmes that support business goals and outcomes.

More specifically, you’ll need:

• Proven track record and extensive experience in developing a donor-centric marketing strategy and overseeing its successful delivery. Ideally this will be in legacy and/or In Memory giving and include experience in creating large scale multi-channel paid media programmes.
• Experience in leading and motivating teams and building cultures that bring out the best in individuals. A confident people manager with experience of coaching and supporting others to develop and achieve results
• A great communicator with extensive experience of effectively engaging with and influencing stakeholders at all levels in a business
• A strategic thinker, who looks and plans ahead, with ability to identify appropriate change and to deliver it while keeping their team and all stakeholders engaged
• Demonstrable ability to use and understand trends and insights to positively influence development and delivery of activities
• Problem-solving skills to overcome challenges and a passion to deliver the best possible results for our supporters and our charity

So, if you have a passion for fundraising and are looking to lead a successful legacy team who have ambitions grow further this could be the role for you