Strategic Brand and Audiences Manager

About us

Our purpose is simple: to save lives  hours a day, every day, RNLI lifesavers are ready to launch to the rescue.

The RNLI brand is one of our most valuable assets.

This is an exciting senior leadership opportunity within our newly established Brand and Digital Engagement team. We are looking for an ambitious, forward-thinking marketing leader with the vision and expertise to shape our Brand strategy and design influential, insight-led campaigns that deliver against our ambitious organisational goals.

In this role, you will be responsible for developing, championing and protecting our brand, ensuring it remains powerful, trusted and relevant. You will play a critical role in supporting the organisation’s long-term sustainability, contributing to our five-year strategy and enhancing supporter experiences in ways that build lasting loyalty and commitment to the RNLI’s lifesaving mission.

You will be a strategic marketing and communications professional with a strong passion for brand marketing and engagement. An excellent communicator and skilled stakeholder manager, you will be a confident, inspiring leader with proven experience of leading large teams, setting clear strategic direction and delivering impact through others.