Social Media Manager

About us

Our purpose is simple, to save lives  staff and volunteers have been saving lives at sea without prejudice for nearly 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from anyone.

We’re looking for a social media professional, particularly with experience in delivering paid social media, who can use their skills to support a wide variety of RNLI campaigns and appeals, from fundraising to water safety.

As a Social Media Manager (Paid), your focus will be to maximise opportunities across all RNLI social media channels by:

• Planning, developing and delivering innovative social media solutions, particularly for paid ads
• Working closely with our Marketing and Digital teams, as well as external agencies, to help shape and deliver paid campaigns
• Working closely alongside our other Social Media Manager to align paid and organic plans
• Engaging with key audiences to encourage support and donations
• Supporting, coaching and delegating work to our Social Media Executives
• Proactively monitoring results and producing insightful reports and analysis

Please note that as part of the role you will also contribute to the team’s out-of-hours community management rota.

To be considered for the Social Media Manager role you will have:

• Substantial experience in a communications or digital marketing team, with a focus on planning and delivering paid-for social media
• Creative ideas that translate into innovative and engaging social media solutions
• The ability to work with both internal and external stakeholders to deliver results via social media
• Knowledge and experience of the wider social media landscape, including best practice regarding the use of social media platforms and tools