Field Sales Consultant Craft Industry

Full-time Permanent Associate

Posted 14 Oct 2026

The Sales Consultant is responsible for developing and growing an assigned customer territory through proactive customer engagement, relationship management, new business acquisition, account development, customer retention, and reactivation of lapsed and lost customers. The role focuses on delivering profitable sales growth through a combination of new customer acquisition, increased share of wallet within existing accounts, and recovery of lost business opportunities.

• Build and maintain strong customer relationships
• Conduct regular customer visits and reviews
• Identify customer needs and opportunities
• Deliver excellent customer service and support
• Maintain customer engagement and loyalty
• Act as a trusted advisor to customers

• Identify and pursue new customer opportunities. Maybe reword Conduct proactive prospecting activities including cold calling, customer visits, networking, and referrals.
• Develop prospect pipelines within assigned territories
• Convert prospects into active customers
• Promote company products and services
• Support customer acquisition objectives
• Increase market penetration within target areas

• Plan and manage daily customer activity through following a journey plan.
• Ensure effective territory coverage
• Prioritise opportunities based on potential value, this needs to be amended as we need them to follow a journey plan.
• Maintain accurate customer information
• Monitor territory performance and trends
• Manage customer visits efficiently and complete visit reports.
• Achieve and exceed sales targets
• Identify opportunities to increase customer spend
• Promote new products and solutions
• Support category and divisional initiatives
• Manage opportunities through the sales process
• Increase product penetration across existing customer accounts.
• Identify opportunities to expand product categories and increase share of wallet.
• Deliver profitable revenue growth through upselling and cross-selling activities.
• Identify and reactivate lapsed, dormant, and lost customer accounts.
• Analyse reasons for customer attrition and implement recovery strategies.
• Develop and execute win-back plans to recover lost revenue and market share.
• Negotiation and influencing
• Ability to identify and close sales opportunities.

• Work closely with Area Sales Managers and support functions
• Support implementation of company initiatives
• Share customer insight and market feedback
• Collaborate with Customer Operations and Pricing teams. Achieve sales growth while maintaining agreed margin objectives.
• Manage pricing and promotional activity in line with company guidelines.
• Support customer issue resolution where required
• Develop product and market knowledge
• Improve selling capability and effectiveness
• Participate in training and development activities
• Adopt company processes and tools
• Support continuous business improvement

• Full UK Driving Licence

• Experience in sales, customer service, or customer-facing roles
• Experience building customer relationships
• Experience working to targets or performance measures
• Field sales experience

• Customer relationship management
• Sales and business development
• Communication and negotiation
• Organisation and planning
• Time management

• Customer-focused mindset
• Self-motivated and proactive
• Resilient and determined
• Results-oriented approach

• £24,000 basic salary with minimum guaranteed earnings of £27,300with OTE of £35,000 with huge potential
• Uncapped commission on all sales
• Company car, tablet & mobile phone
• Additional incentives including points-based rewards and length-of-service bonuses
• Access to our exclusive Top Club — all-expenses-paid overseas trips for you and a guest
• 23 days holiday, increasing to 28 days with service
• Monday–Friday working pattern
• Ongoing training, development, and clear career progression
• Health Care Plan — contributions towards dental, optical, and therapy treatments

We are committed to fostering inclusion and diversity to support the future success of the Würth Group.