Web & Software Developer

Location: Gqeberha

Key responsibilities
1) Web development and optimisation
- Develop, maintain, and improve company websites and landing pages to increase traffic, conversion rates, and performance.
- Implement responsive UI/UX improvements, form optimisation, and page-speed enhancements.
- Maintain website security, backups, and core updates (including plugins/themes where relevant).

2) Software development and integrations
- Build and maintain internal tools, client portals, dashboards, and workflow automations where needed.
- Integrate platforms such as CRM, email marketing tools, forms, chat widgets, booking tools, and payment gateways.
- Develop and maintain APIs and data flows to ensure clean lead capture, routing, and reporting.

3) Tracking, analytics, and attribution
- Implement and maintain analytics and tracking infrastructure:
- Google Analytics (GA4), Google Tag Manager (GTM), pixels, events, and conversion tracking
- UTM standards and attribution hygiene across channels
- Build reporting dashboards and provide insight on funnel performance (traffic → lead → conversion).

4) SEO and technical content support
- Implement technical SEO best practices (site structure, metadata, schema, redirects, sitemap/robots, core web vitals).
- Support content teams by implementing on-page SEO requirements and publishing content accurately.

5) Paid advertising enablement and optimisation support
- Support campaign setup and integrity for Google Ads, Meta Ads, and Linked In Ads from a technical perspective:
- landing page build and testing
- conversion tracking validation
- A/B testing support and performance troubleshooting

6) Email marketing and marketing automation
- Build and optimise email templates, lead nurture journeys, and automated follow-ups.
- Ensure segmentation, deliverability basics, and CRM/email tool alignment for clean reporting.

7) Digital governance and best practices
- Ensure compliance with POPIA/GDPR-aligned practices (cookie consent, privacy notices, data retention basics).
- Maintain documentation for systems, integrations, and tracking setups.

Key deliverables / KPIs
- Website uptime, performance, and page speed improvements
- Landing page conversion rate improvements
- Accurate tracking and measurable conversion events across campaigns
- Reduced lead leakage via reliable form/CRM automation
- Marketing automation performance (open/click rates, conversions)
- Reduced time-to-launch for campaigns/landing pages
Required skills
- Web development: HTML, CSS, JavaScript (and at least one modern framework or CMS experience).
- Backend/software skills: ability to work with databases and APIs (REST/Graph

QL), plus server-side development experience.
- Strong understanding of tracking/analytics: GA4, GTM, event-based measurement, pixels, UTMs.
- Practical digital marketing knowledge: lead funnels, landing page optimisation, basic SEO, email marketing concepts.
- Ability to troubleshoot quickly across the full stack (front-end, integrations, tracking, hosting).

Preferred tech stack
- Word Press/Webflow/Headless CMS experience (any one or more)
- Node.js / Python / PHP (any relevant backend)
- Git/version control, basic Dev Ops exposure
- Email platforms (Mailchimp, Send In Blue , Hub Spot Marketing, Active Campaign, etc.)

Qualifications and experience
- Relevant qualification or demonstrable experience in Web Development, Software Development, Computer Science, or similar.
- 2–5+ years practical experience building and maintaining production web/software systems.
- Demonstrated experience supporting marketing outcomes (conversion tracking, landing pages, automation, reporting).
Personal attributes
- Data-driven, curious, and solutions-oriented.
- Strong attention to detail (especially tracking accuracy and QA).
- Able to manage multiple priorities and deliver fast turnaround.
- Communicates well with marketing, sales, and technical stakeholders.

Communication & Interpersonal

Skills:

o Exceptional written and verbal communication skills.
o Professional phone etiquette for answering and directing calls.
o Proven ability to work collaboratively and provide general support to a diverse team.