Product Manager - Acute Care; Hybrid

As a Product Manager - Acute Care, you will execute brand strategies and identify new opportunities for assigned products, product lines, lines of business, or on a company-wide campaign basis. You'll be responsible for brand-level development, including market analysis, product acquisitions, and brand management

• Understand key competitors and their relative strengths/weaknesses, and maintain networks of people and resources for obtaining competitive information
• Explain different product features to different customers as appropriate to their needs
• Maintain customer engagement and deeply understand customer needs
• Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
• Elevate sales education and confidence related to wound care discussions by driving a deeper understanding of mattress feature sets.
• Articulate clinical relevance of current product features (CLRT) and expand justification for its use
• Develop sales offense and messaging for early mobility as it relates to current feature sets, the continuum of care, and areas of collaboration across the product portfolio
• Understand competitive dynamics in the market
• Understand what customers value and how they perceive different attributes of the product or portfolio
• Articulate why the product or portfolio adds value or solves problems for the customer
• Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
• Propose objectives for generating clinical evidence and evaluate studies
• Support engineering sustainment projects
• Tie the business goal of the product or portfolio to the overall goal of Stryker
• Synthesize market trends and make recommendations on areas of strategic focus
• Develop new strategies, sales tools, and communication plans for the product or portfolio
• Apply clinical knowledge in combination with technical knowledge to educate and articulate value
• Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
• Provide analytical support to set price
• Articulate desired communications outcomes consistent with marketing strategy to Mar Comm team
• Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
• Analyze customer satisfaction to assess trends in customer engagement, and incorporate trends into strategic planning
• Provide marketing intelligence group with key objectives and inputs to drive customer insights

• Bachelor’s degree required
• 4 years of professional work experience
• Clinical or medical device experience

• MBA preferred
• ICU experience preferred
• Ability to manage multiple projects while delivering on established timelines
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
• Excellent presentation and interpersonal communication skills
• Strong analytical and problem-solving skills

• USN
  : $89,300 - $148,800 USD Annual

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