AVP Analytics

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The Assistant Vice President of CX Growth Analytics is responsible for leading a technical team that drives Demand Generation revenue growth and optimization. This leader serves as a strategic partner to leaders across marketing, sales, finance and the Go‑to‑Market Value Stream. The Growth Analytics team delivers the measurement, attribution, funnel intelligence, data strategy, and Mar Tech data pipeline capabilities that fuel strategic growth by identifying and prioritizing target accounts, optimizing marketing‑to‑sales pipeline performance, and quantifying marketing attribution.

The leader must develop and grow a multidisciplinary team spanning Data Science, Data Engineering, Business Intelligence, and Marketing Analytics Operations. Success requires deep B2B marketing analytics expertise, strong technical leadership, and the ability to leverage advanced analytics, AI, automation, and emerging technologies to advance analytics delivery and improve business performance.

• Growth Analytics Strategy, Measurement & Funnel Intelligence:
  Define and drive the growth analytics vision and strategy by advancing the data and analytical capabilities needed to identify and prioritize the addressable market, uncover growth opportunities, and optimize performance across the marketing‑to‑sales pipeline.
• Translate buyer engagement data, pipeline activity, and sales outcomes into actionable and measurable insights; identify success patterns and opportunities that improve demand generation performance and sales conversion.
• Establish shared goals, KPIs, and measurement frameworks across Marketing, Field Effectiveness, Sales, and Finance that provide consistent visibility into marketing‑to‑sales pipeline performance and enable optimization of buying group engagement, funnel progression, and conversion outcomes.
• Model opportunity mix, pipeline conversion, and close ratios needed by segment to achieve annual sales premium targets and translate those requirements into actionable business goals.
• Own and continuously advance the Marketing‑to‑Sales Pipeline attribution framework and methodologies, ensuring accurate measurement of influenced and incremental sales premium while defining and refining the engagement sufficiency thresholds associated with higher conversion and close rates than non‑influenced opportunities.
• Advance funnel intelligence from a reporting capability to a core…