Advertising Specialist

Published:
Nov 18, 2024 – The Advertising Specialist handles client requests with professionalism and accuracy while maintaining strong relationships and ensuring high-quality campaign delivery. This position manages digital advertising campaigns, including setup, monitoring, and timely execution, while producing detailed performance reports to support sales objectives. The specialist also identifies opportunities for campaign improvement and resolves issues promptly to optimize results and ensure client satisfaction.

Job Summary:

• Build out campaigns, audiences, ad groups, and more within Google Ads and Linked In ads
• Load creative into advertising platforms and launch ads
• Check-in on ads, adjust bids and budget mix, and tweak targeting.
• Implement tracking mechanics within advertising campaigns
• Build and update advertising reports in spreadsheets, Google Data Studio, and more
• Track projects through Asana and the project management tool
• Assist with managing ad campaign production
• Gather learnings and insights for internal teams to help further develop and evolve products
• Work with internal teams to establish best practices and procedures to ensure reliable program execution
• Troubleshoot internal bugs and tooling issues and find creative solutions to problems

Skills on Resume:

• Google Ads Management (Hard Skills)
• Linked In Ads Management (Hard Skills)
• Creative Asset Management (Hard Skills)
• Budget and Bid Management (Hard Skills)
• Data Reporting and Analysis (Hard Skills)
• Project Management (Soft Skills)
• Cross-functional Collaboration (Soft Skills)
• Problem Solving and Troubleshooting (Soft Skills)

Job Summary:

• Creating and executing a strong performance marketing strategy
• Drive campaign, keyword, and messaging strategies for paid search
• Create and optimize targeted campaigns on paid social, including ABM campaigns
• Ensure successful planning, execution, and optimization for key traffic KPIs via paid channels, including budget management
• Work with paid channel partners internally and externally to drive channel performance
• Take responsibility for identifying and testing new channels and tactics
• Conduct market research via these channels to track industry trends and competitive analysis to inform marketing strategies
• Work cross-functionally with key stakeholders (Brand and Communications, Local Marketing, etc.) to bring the brand and value proposition to life through paid channels
• Fully responsible for building, monitoring, and reporting on the performance of advertising campaigns placed on behalf of large advertisers.
• Independently manage a large book of business and often run over 30 campaigns at one time, many of which require regular creative changes and updates.

Skills on Resume:

• Paid Search Management (Hard Skills)
• Social Campaign Optimization (Hard Skills)
• Budget & KPI Management (Hard Skills)
• Market Research (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Campaign Reporting (Hard Skills)

Job Summary:

• Conduct category and consumer research to provide insight into the market's latest development
• Drive portfolio pipeline and innovation development
• Responsible for the design and creation of go-to-market material
• Organize marketing events such as industry fair event
• Manage agency and vendor relationship
• Design and manage Social Media Campaigns.
• Run and monitor daily activities on numerous social media channels.
• Create, design, and manage all the Published Content (Videos, Texts, Images)
• Prompt response to clients' queries on social media channels.
• Track and analyze the Performance of Social Media Posts.

Skills on Resume:

• Market Research (Hard Skills)
• Go-to-market Material Creation (Hard Skills)
• Event Management (Soft Skills)
• Social Media Campaigns (Hard Skills)
• Content Creation & Management (Hard Skills)
• Performance Analysis (Hard Skills)

Job Summary:

• Work with an external advertising agency to develop and manage the resort’s Traditional Media Plans.
• Oversee media resources,…