Senior Marketing Manager, Technology

Overview

Come join the Tillamook Team, one of the fastest-growing dairy brands in the US, where we Play to Win to create over 200 dairy products in 7 different categories: cheese, ice cream, yogurt, sour cream, butter, cream cheese and frozen meals. Our Uncompromising Quality has led us to become the #1 Cheddar, #2 Cream Cheese and #3 Family Size Ice Cream brand, but we’re not stopping there.

We’re loading up for our best years to come and want you to join us.

As a farmer-owned cooperative since 1909, we know that being Good Stewards for our stakeholders and doing a little extra always pays off. We’re looking for team members with a One Team and Genuine Care mindset who are inspired to share the delight of the Tillamook brand with each other and others every day.

At Tillamook, we’re building a brand that connects deeply with consumers through purpose, innovation, and grit. As we scale, we’re looking for bold thinkers who thrive at the intersection of creativity and technology—and who want to help us grow smarter, faster, and more meaningfully.

The Senior Marketing Manager, Technology is a high-impact, high-visibility role for someone who’s equal parts strategist, technologist, and storyteller. You’ll shape and execute our vision for how Martech fuels brand reach, consumer connection, and digital excellence.

This role goes way beyond platform management. You’ll be the architect of our Martech roadmap, unlocking the power of automation, AI, and personalization to deliver unforgettable consumer experiences and drive brand growth. You’ll collaborate across teams (Brand, CRM, Paid Media, DTC, IT, Consumer Insights, and more), champion a culture of experimentation, and bring bold ideas to life.

If you’re a big-picture thinker with a passion for innovation, a love of data-driven storytelling, and a knack for turning tech into brand magic—this is your opportunity to make a lasting mark.

Success in this role will be measured by Martech adoption, campaign and engagement performance, first-party data growth, and ROI on Martech investments.

• Lead the vision and strategy for Tillamook’s marketing technology ecosystem, aligning martech innovation with high-level brand goals and business objectives. Develop and manage both annual and long-term digital product roadmaps that enable scalable, personalized, and efficient consumer engagement.
• Act as a strategic connector across channels including Paid Media, mobile app, Loyalty & CRM, Direct Commerce, Brand Design, Analytics, Legal and IT—ensuring martech platforms and tools are integrated, optimized, aligned with martech strategic direction and legal guidelines to deliver a seamless consumer journey and unified data view.
• Lead internal education and enablement efforts to build Martech fluency across brand and marketing teams. Develop training materials, host workshops, and serve as a go-to resource for Martech best practices.
• Champion innovation and continuous improvement, identifying, testing, piloting, and scaling emerging technologies (AI, automation, personalization tools) that grow first-party data, deepen consumer engagement, and drive loyalty and repeat business.
• Embed martech into brand and campaign planning and execution, partnering with internal teams and external agencies to ensure tools are leveraged effectively across acquisition, retention, and engagement efforts. Lead enablement efforts to help teams understand martech capabilities and unlock new opportunities.
• Platform Ownership & Optimization:
  Own key Martech platforms (e.g., CDP, CRM, CMS, marketing automation) and ensure they are configured to support campaign execution, ecommerce, measurement, and personalization. Ensure platforms are continuously evaluated and optimized for performance, scalability, and alignment with evolving business needs.
• Manage martech agency relationships and contracts, driving cross-agency integration and collaboration to maximize efficiency, effectiveness, and strategic alignment.
• Develop and implement a framework for interactive testing and measurement, using analytics and consumer insights to uncover trends, optimize performance, and…