Senior Activation Specialist

Who We Are

Xnurta powered by Spark

X, is an AI‑powered ad management platform for brands, sellers and agencies, on Amazon and beyond. We deliver exceptional advertising performance through AI‑powered ad technology, advanced analytics and expert services that give advertisers unparalleled advantages. Our technology enables both advertisers and our own experts to create customized advertising programs that consistently increases sales, saves time in campaign creation and optimization, and delivers consistent campaign performance.

By providing advertisers with flexibility and transparency in how they want to utilize the best of AI and human intelligence, we empower them to customize the level of automation and granularity of their advertising strategies.

• Humble Excellence:
  Humility is the cornerstone of excellence. We emphasize respect for clients and stakeholders, aiming to educate, serve and foster strong relationships.
• Always Learning Mindset:
  Continuous adaptation and a growth mindset are crucial to our team, as there’s always more to learn and new ways to innovate.
• Extreme Accountability:
  Everyone is expected to take full ownership, ensuring communication of any obstacles while delivering results.
• Diverse Thinking:
  While expertise in Amazon Ads is valued, we also prioritize diversity in experiences, including backgrounds from brand, agency, tech and other industries.
• Customer Obsession: A relentless commitment to understanding and prioritizing our clients' needs, ensuring exceptional service and value at every touchpoint to drive innovation and foster loyalty.

As the Senior Activation Specialist, you will own the trial and onboarding phase of the client lifecycle—ensuring clients are set up for success from day one. This role requires a highly technical, process‑oriented professional who thrives in the fast‑paced world of retail media and ad tech.

You’ll guide new customers through their first 30‑60‑90 days with Xnurta. From kickoff to activation, your job is to ensure customers are fully set up, trained, and positioned to see early wins.

You’ll partner closely with Customer Success, Sales, and Product teams to deliver a smooth onboarding experience and a strong foundation for long‑term success.

You’ll serve as both trainer and strategist, leverage our AI‑powered tools, and achieve measurable success. You’ll also document and optimize onboarding workflows to create a scalable, world‑class onboarding experience.

• Lead the onboarding and trial experience for new clients, ensuring successful setup, integration, and activation of all Xnurta tools (AI Copilot, DSP, AMC Hub, etc.)
• Partner with Sales and Client Success to manage trial clients post‑sale, clearly defining success metrics and driving adoption through structured milestone check‑ins
• Create implementation plans tailored to each client’s retail media stack, including DSP, AMC, and Sponsored Ads components
• Monitor client progress through onboarding dashboards, flag risks early, and ensure timely resolution

• Build, document, and optimize repeatable onboarding frameworks that drive time‑to‑value
• Maintain internal onboarding resources, SOPs, and training materials in collaboration with Product and Client Success teams
• Partner with CS/Sales leadership to streamline trial‑to‑paid conversion workflows and improve efficiency across teams
• Client Enablement & Training
• Deliver structured training sessions and workflow walk‑throughs to educate clients on platform functionality and AI‑driven optimization
• Translate complex ad tech and retail media concepts into actionable client strategies

• Support clients with connecting ad accounts, data integrations, and attribution systems (Amazon Ads, DSP, AMC, etc.)
• Troubleshoot setup and reporting challenges in partnership with Product and Engineering teams
• Maintain a deep understanding of system architecture to identify gaps or inefficiencies in implementation

• Serve as the primary liaison between Sales, Product, and Client Success during the onboarding phase
• Provide structured…