Site Optimization Manager

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

The SOREL North America eCommerce team defines, develops, and delivers a best‑in‑class consumer experience for  and SOREL FOOTWEAR .ca consumers to increase consumer affinity, drive engagement, and ultimately drive sales. Through merchandising, marketing, site operations, technology, and analytics, we collaborate to exceed consumer expectations at every consumer journey touchpoint within the eCommerce channel.

This position will have full ownership of the optimization strategy for  and SOREL FOOTWEAR .ca across AB/multivariate testing, personalization, site search, SEO, and UI/UX.

The SOREL Site Optimization Manager is a critical piece of the long‑term  and SOREL FOOTWEAR .ca growth strategy. The person is part of the SOREL site operations team and has a seat at the table for making short and long‑term decisions that have significant impact on the SOREL brand and business.

This role reports to the Director, eCommerce North America.

• Lead the development and execution of strategic optimization plans to improve website conversion efficiency, drive revenue, and uncover areas of opportunity to improve the customer journey on  and SOREL FOOTWEAR .ca.
• Develop a deep understanding of the SOREL consumer through data, insights, and cross‑functional partnerships (Analytics, Marketing, Merchandising, Creative). Leverage those insights to inform site strategy.
• Partner with analytics to establish a clear measurement framework, define critical metrics, track and analyze performance across site landing pages & tools, generate data‑driven hypotheses that advise strategies to then develop an ongoing site content calendar & experimentation roadmap aligned to short‑term and long‑term opportunities.
• Lead agency/vendor relationships related to areas of responsibility.

• An online shopper, familiar with creati ng best practices for online experiences.
• A team player, who enjoys and thrives in a cross‑collaborative organization.
• A change agent – comfortable working within ambiguity and pivoting strategically based on performance.
• A sharp, critical thinker with effective problem‑solving skills.
• Adept at inspiring others across the organization and someone who thrives in a dynamic, fast‑paced, high growth environment.
• An exceptional communicator (written & verbal) with the ability to express your ideas and influence cross‑functionally at all levels.

• Bachelor's Degree with preference to concentration in advertising, marketing, business administration, Ecommerce, and/or communications.
• 8+ years’ experience of progressive responsibilities leading web strategy and conversion optimization initiatives within B2C/DTC retail and/or an innovative, consumer brand that includes:
• Experience using data and insights to inform requirements, ideas, and strategies with hands‑on experience with web tools including CMS (SFCC, Adobe Experience Manager), A/B testing tools (Monetate, Dynamic Yield, Optimizely), site analytics (Adobe Analytics, Google Analytics), and other business intelligence tools (Power BI).
• Well‑versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript.
• Adept at leading hypothesis‑driven A/B tests, experiment design, and running experiments at scale.
• Adaptable in a fast‐paced, deadline‑oriented environment with the ability to manage multiple, competing priorities with a strong sense of urgency. Experience influencing senior leadership and quantifying results for consumption by various levels within the business.
• Proven ability to work within a high‑performing team.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other…