Project Manager, Marketing

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Point B is a business innovation firm that takes the guesswork out of transformation. We engineer your future by combining advanced technologies and industry expertise to help you reimagine your business and its processes to get ahead and stay ahead. We’re consulting done differently. While others might say it, we live it—your success is our success. We start with the challenges you face, then partner to drive to what’s right for your business, your people, and your future.

The proof is in our world‑class NPS score that consistently triples our competitors. We know how to listen carefully, respond with agility, and accelerate time to value. When you partner with Point B, you’ll experience the speed and confidence needed to spot critical pivots, navigate complexity with ease, and tailor technology to fit your needs. We’re ready to start generating your future today.

As the Marketing Project Manager, you are the driver and central orchestrator for digital, creative, and marketing initiatives. You lead work autonomously, ensuring projects are planned, executed, and delivered efficiently, with strong alignment to business goals and brand standards. In this role, you bridge creatives, marketing managers, operations tasks, technical resources, and business stakeholders. You maintain clarity, accountability, and sustained forward momentum across projects.

• Decision Making and Influence
• Project Strategy & Management:
  Define scope, objectives, timelines, and resource requirements for assigned projects or initiatives.
• Lead processes such as the marketing intake process, buy‑in program, contractor/resource management, and marketing campaigns (e.g., webinars, events).
• Balance creativity with operational feasibility to ensure successful delivery.
• Cross‑Functional Coordination:
  Align creative, design, development, and marketing teams to ensure seamless execution.
• Facilitate communication across stakeholders and teams to maintain alignment and accountability.
• Process & Workflow Management:
  Implement structured project frameworks and standardized processes for briefs, approvals, and milestones.
• Maintain clarity and consistency in workflows to ensure smooth execution.
• Execution Oversight:
  Monitor deliverables for quality, accuracy, and alignment with brand and campaign objectives.
• Ensure work meets both creative and operational standards.
• Risk & Issue Management:
  Proactively identify obstacles and bottlenecks. Manage scope creep and resolve conflicts before impacting timelines or quality.
• Performance Tracking & Reporting:
  Track project outcomes against KPIs and objectives. Provide insights and recommendations to optimize future workflows and project performance.
• Website Management & Optimization:
  Lead the overall website experience. Manage website partner/contractors/resources. Manage website updates and page creation, ensuring accuracy, performance, and alignment with brand guidelines and UX best practices. Collaborate with content, design, and GTM teams to develop and publish new pages aligned with campaign strategy and SEO priorities. Apply conversion rate optimization (CRO) best practices using data such as page performance, heatmaps, and user journey analysis to continuously improve engagement and conversion.
• Operations & Administrative Tasks:
  Lead marketing budget management, including invoice processing and budget reconciliation. Review, qualify, and assign Marketing Service Now tickets. Synthesize critical meeting decisions and next steps and circulate them to the appropriate stakeholders. Support deliverable review processes, sharing materials with stakeholders and managing feedback cycles. Manage communications and file organization for deliverables/projects (e.g., Teams channels, shared folders). Mitigate risk by forecasting and maintaining project resource requirements;
  
  monitor resource allocation to avoid bottlenecks. Create and deliver a weekly production status update including wins/accomplishments, next steps for projects/deliverables within a 30‑day window, and potential roadblocks/risks with recommended…