Senior Product Manager, Data Products

Senior Product Manager, Data Products

Vacatia is an innovative hospitality company reinventing the vacation rental and ownership experience across discovery, booking, and stay. As we scale, data is becoming a core competitive advantage—powering how we acquire customers, retain owners, optimize operations, and deliver more personalized guest experiences.

Location: Portland, OR or Remote

• Own the Data Backbone of the Business:
  Lead data products that power decision‑making across Growth, Marketing, Sales, Operations, and Customer Support.
• True Partnership With a Strong Data Team:
  Work side‑by‑side with experienced data engineers and analysts while co‑owning outcomes.
• Company‑Wide Impact:
  Directly influence acquisition efficiency, lifecycle conversion, retention, service performance, and unit economics.
• Modern Data & Product Stack:
  Collaborate across modern warehouses, event pipelines, APIs, experimentation frameworks, and analytics tooling.
• Solve Meaningful, Complex Problems:
  Tackle challenges like identity resolution, semantic consistency, attribution, and scalable data activation.
• Cross‑Functional Leadership:
  Partner deeply with Marketing, Growth, Inventory, Resort Operations, Support, Finance, and Security.
• Autonomy with Accountability:
  Own priorities with executive support and clear success metrics.
• A Culture That Values Craft and Curiosity:
  Join a fast‑moving, venture‑backed team that values thoughtful product leadership and continuous learning.

• Own Vacatia’s data products portfolio, partnering with the Data team on execution and outcomes.
• Translate business needs into scalable, reusable data products.
• Define and align canonical entities, shared metrics, and source‑of‑truth rules.
• Lead identity and entity resolution across CRM, marketing, booking, support, web/app, and payments.
• Drive data integration and productization across platforms including Salesforce, booking systems, analytics tools, and Snowflake (or similar).
• Enable activation, personalization, and lifecycle decisioning through reliable data access.
• Partner with Security, Legal, and Data to ensure governance, privacy, quality, and trust.
• Define KPIs, measure adoption, and tie roadmap investments to business outcomes.

• 5+ years of Product Management experience building data‑heavy, platform, or analytics‑driven products.
• Strong technical fluency in data systems (warehouses/lake houses, data modeling, ETL/ELT, APIs, event pipelines, SQL).
• Experience working across customer, marketing, sales, service, and transactional data ecosystems.
• Proven ability to define semantic layers and shared metrics that align teams.
• Strong cross‑functional leadership and stakeholder influence skills.
• Experience with experimentation, measurement, and attribution.

Bonus: Experience with Salesforce (Sales, Service, or Marketing Cloud), CDPs, identity graphs, or travel/hospitality data complexity.