Regional Director of Fitness

• Health insurance
• Opportunity for advancement
• Bonus based on performance
• Paid holidays

Fitness Ventures LLC | Crunch Fitness

Job Type: Full-Time | Regional Leadership

Location: Multi-Location / Regional Travel Required

About Fitness Ventures LLC

Fitness Ventures LLC is one of the largest and fastest-growing franchise operators of Crunch Fitness. We are committed to building high-performing teams, delivering exceptional member experiences, and driving results through strong leadership, accountability, and operational excellence.

We are seeking a highly motivated, results-driven Regional Director of Fitness (RDF) to lead Personal Training operations across multiple Crunch Fitness locations. This position is designed for an experienced fitness sales and operations leader who thrives in a fast-paced, performance-driven environment and has a proven ability to develop leaders, grow revenue, and execute at a high level.

Position Overview

The Regional Director of Fitness is responsible for the overall performance, profitability, staffing, and leadership development of Personal Training departments throughout an assigned region.

This individual will provide direct leadership, coaching, and accountability to Personal Training Directors (PTDs) while partnering with General Managers and regional leadership to execute company initiatives, maximize revenue opportunities, and maintain operational standards.

Success in this role requires a leader who can drive results through people, establish a culture of accountability, and consistently turn business strategies into measurable performance.

• Drive Personal Training revenue, new client acquisition, recurring revenue growth, and overall department profitability across assigned locations.
• Establish and execute regional sales strategies to consistently achieve and exceed company performance targets.
• Monitor key performance indicators, including CrunchONE Kickoff completion and conversion, new member enrollment, EFT growth, client retention, and Personal Training production.
• Analyze performance trends, identify opportunities, and implement actionable plans to improve underperforming locations.
• Lead daily and weekly performance accountability with Personal Training Directors.

• Recruit, develop, coach, and retain high-performing Personal Training Directors and future fitness leaders.
• Establish clear performance expectations and hold leaders accountable for staffing, sales execution, operational standards, and results.
• Conduct regular business reviews, performance evaluations, and field visits to drive consistent execution.
• Build a strong leadership pipeline through ongoing development, succession planning, and internal promotions.
• Foster a competitive, results-oriented culture focused on continuous improvement.

• Own regional Personal Training staffing strategies to ensure locations are appropriately staffed to support business growth.
• Drive consistent recruiting activity, interviewing, hiring, and onboarding execution.
• Partner with club leadership to maintain an active pipeline of qualified Personal Trainers and leadership candidates.
• Monitor staffing productivity and implement strategies to improve trainer utilization and retention.

• Ensure consistent execution of company Personal Training sales processes, policies, and operational standards.
• Oversee successful implementation of company training programs, onboarding initiatives, and leadership development tools.
• Partner with General Managers, Regional Directors, and corporate leadership to align Personal Training performance with overall club objectives.
• Utilize…