Sr Product Marketing

Sr Product Marketing – eBay Live

Apply for the Sr Product Marketing – eBay Live role at eBay
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At eBay, we’re more than a global e‑commerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets worldwide. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of e‑commerce for enthusiasts.

eBay is seeking a talented and dynamic product marketer to drive buyer and seller growth for eBay Live. eBay Live is an interactive live‑streaming experience that brings the excitement of live auctions to eBay. Shoppers can instantly shop unique and exclusive items they love in live‑streamed events hosted by their favorite influencers and sellers. Buyers experience a new exciting way to shop—watching curated live streams, chatting with sellers and other knowledgeable enthusiasts, bidding in live auctions and winning deals—all in real time, with the eBay community’s trust.

This is an outstanding opportunity to become an integral part of the eBay marketing team working with the product teams to support one of eBay’s top growth initiatives. This role will partner cross‑functionally with product, build, research, marketing, communications, customer service, and market teams.

To be successful, you are an experienced Product Marketer with expertise in developing value propositions, positioning, and generating demand for products and tools, ideally in an e‑commerce or marketplace setting. The ideal candidate will have experience with e‑commerce and launching new products across global markets.

• You oversee the product value proposition narrative and the market entry approach for eBay Live, crafting messaging that promotes a positive shopping experience for buyers and success for sellers.
• You will take a comprehensive approach to go‑to‑market, ensuring customers receive relevant and meaningful communications at the right time and place, including in‑product, marketing, PR, market communities, sales, client support, and partner messaging.
• Influence product roadmaps by synthesizing market, customer, and competitive insights, building audience segmentations and opportunity sizing.
• Develop customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
• Develop product value propositions, narratives, customer messaging, naming and external‑facing proof points.
• Manage the go‑to‑market strategy and planning for product launches and lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success.
• Partner with channel experts across in‑product content, marketing, PR communications, customer service, in‑market teams, and sales channels to generate demand.
• Identify internal product‑market fit tracking metrics; synthesize customer feedback to provide signal amid the noise across the product life cycle: development, launch, and optimization/expansion. Build the value proposition employing the voice of the customer to optimize product marketing messaging and advise on product recommendations.
• Define important measures for success, and track progress against goals for the product launches and in‑market growth adoption of existing products or services.

• 6+ years of experience in product marketing with at least 3 years leading company‑wide initiatives.
• Strong track record of developing product and go‑to‑market strategies at e‑commerce companies, with a consumer attitude.
• Preferred experience in live shopping.
• Proven ability to drive innovation and implement projects with excellence.
• Success working collaboratively with cross‑functional teams and excellent communication skills.
• Strong data analysis skills and experience with customer research techniques.

Base pay range varies by location. In the San Francisco Bay Area, New York City Metro, and Seattle Metro: $151,200 – $201,900
. For all other U.S. locations: $108,400 – $186,400
. Base pay may vary based on location, skills, and experience. The total…