Americas Consulting Relationship Marketing Leader, Associate Director

Americas Consulting Relationship Marketing Leader, Associate Director

Location:

Anywhere in Country

At EY, we are dedicated to shaping your future with confidence. We empower you to succeed in a globally connected powerhouse of diverse teams and help you find the career path you desire. Join EY and contribute to building a better working world.

• Lead strategic relationship development and management with tier‑1 universities such as MIT, Harvard, and other prestigious institutions.
• Design and execute comprehensive university engagement strategies that enhance EY’s brand visibility, talent pipeline, and thought leadership positioning.
• Collaborate with university research centers, business schools, and innovation labs to create co‑branded content, research initiatives, and executive education programs.
• Manage university‑specific marketing campaigns, speaking opportunities, and executive presence at key academic conferences and events.

• Spearhead the development of a comprehensive content pipeline specifically designed for EY consulting professionals to leverage with industry analysts.
• Develop targeted content strategies to support AR objectives and deepen strategic relationships with key industry analysts (Gartner, Forrester, IDC, etc).
• Create and manage a robust content library including research reports, case studies, POV pieces, and data‑driven insights for analyst interactions.
• Coordinate with subject matter experts across service lines to ensure content accuracy, relevance, and strategic alignment with market positioning.
• Monitor analyst research cycles and editorial calendars to optimize content timing and maximize coverage opportunities.

• Serve as the primary liaison between EY Americas Consulting and the broader Alliance BMC team to ensure seamless integration of marketing messages and campaign strategies.
• Develop and maintain comprehensive marketing calendar alignment processes that optimize market timing and avoid message conflicts.
• Coordinate cross‑alliance campaign development, ensuring EY Consulting’s unique value propositions are effectively integrated into broader alliance marketing initiatives.
• Facilitate strategic alignment sessions between consulting and alliance marketing teams to identify collaboration opportunities and maintain consistent brand messaging.

• Drive thought leadership positioning through strategic content development and executive visibility programs.
• Develop and execute integrated marketing campaigns that leverage university partnerships, analyst relationships, and alliance coordination.
• Monitor the competitive landscape and market trends to identify brand positioning opportunities and threats.
• Measure and report on relationship marketing ROI through comprehensive analytics and KPI tracking.

• Master’s degree in marketing, Business Administration, Communications, or related field; MBA preferred.
• Minimum of 15 years of progressive marketing experience with at least 8 years in senior relationship marketing or partnership marketing roles.
• Demonstrated success in building and managing strategic relationships with academic institutions, industry analysts, or alliance partners.
• Proven track record of developing and executing comprehensive content strategies that drive business outcomes.
• Deep understanding of B2B marketing, thought leadership development, and executive positioning strategies.
• Strong analytical skills with experience in marketing measurement, ROI analysis, and performance optimization.
• Exceptional interpersonal and relationship‑building skills with the ability to engage effectively with C‑suite executives, academic leaders, and industry analysts.
• Outstanding project management capabilities with experience managing complex, multi‑stakeholder initiatives.
• Strategic thinking ability with strong business acumen and understanding of consulting industry dynamics.
• Excellent written and verbal communication skills with the ability to create compelling content and presentations.