Senior North America Brand Marketing Strategist

Responsibilities

• Refine and evolve the North America Brand Marketing Strategy
• Leading large scale and complex marketing initiatives/campaigns requiring development of strategy, cross functional marketing plans and execution of integrated omni-channel campaigns
• Lead cross functional partner enrolment, manage key gates, and ensure partnership integrations & partnership-led moments are resourced, planned for and executed
• Track and manage budgets effectively
• Work in cross functional partners continue to evolve the efficiency of planning for partnership work streams
• Drives leadership across key cross-functional teams to guide strategic vision and remove roadblocks for team
• Responsible for guiding team to strong creative briefs that inspire creative teams and drive impact, including insight development, competitor and market trends, category opportunities, establishing campaign objective + KPIs, target audience, and messaging hierarchy
• Builds strong cross-functional relationships across the organization, and managing stakeholders to keep them enrolled in marketing plans