Wholesale Marketing Specialist

* Description
* Job Title:

Wholesale Marketing Specialist

Position Overview:

This Wholesale Marketing Specialist will be supporting a large retailer based in Oregon and is responsible for executing and optimizing marketing strategies that support wholesale partners and drive growth for the brand. This role ensures that the brand is consistently and effectively represented across wholesale channels, including major retailers, and online platforms. The specialist will collaborate closely with internal teams, including sales, account managers, visual merchandisers, creative studio, and e-commerce, as well as external wholesale partners to align marketing efforts and maximize brand exposure.

Key Responsibilities:

* Marketing Strategy & Execution:
oDevelop and implement marketing plans and campaigns tailored to specific wholesale accounts (e.g., key accounts).
oCollaborate with sales teams to align on wholesale partner needs and ensure that marketing strategies drive sales performance.
oEnsure that wholesale marketing activities align with the companies broader brand strategy and seasonal initiatives.
oWork closely with the creative team to develop marketing assets (digital, print, in-store displays) that align with brand guidelines and wholesale partner needs.

* Digital Campaign Analysis & Reporting:
oTrack, measure, and report the effectiveness of wholesale marketing campaigns and promotions, adjusting strategies as needed.
oProvide analysis of sales and marketing data to assess the ROI of campaigns, making recommendations for improvements based on performance insights.
oMonitor wholesalers .com to ensure imagery, PDP and tech videos are the latest and greatest
oProficiency in digital marketing tools, asset creation, and data analysis platforms.

* Cross-functional Collaboration:

oPartner with product development, sales, e-commerce, and other teams to ensure marketing efforts support product launches and seasonal initiatives.
oCoordinate with the logistics and distribution teams to ensure timely delivery of marketing materials and product samples for wholesale accounts photoshoots.

* Trend and Market Analysis:
oStay informed about industry trends, consumer behaviors, and the competitive landscape to adjust wholesale marketing strategies accordingly.
oConduct market research to identify potential growth opportunities and areas for improvement in wholesale marketing strategies.

* Skills
* Digital marketing, Marketing campaign, Digital, Powerpoint, Excel, Content Hub

* Top Skills Details
* Digital marketing,Marketing campaign,Digital,Powerpoint,Excel

* Additional

Skills & Qualifications
* Qualifications:

* Bachelor's degree in Marketing, Business, or related field.

* 4-6 years of experience in marketing, with at least 2 years focusing on wholesale marketing or retail marketing.

* Strong digital marketing experience

* Proficiency in Microsoft Excel and Power Point

* Experience working with wholesale partners and understanding the dynamics of wholesale channels.

* Excellent project management skills with the ability to manage multiple projects and deadlines.

* Proficiency in marketing analytics tools and the ability to interpret data to drive decisions.

* Strong communication skills and ability to work cross-functionally.

* Familiarity with outdoor, active lifestyle, or fashion industries is a plus.
Preferred

Skills:

* Possess strong organizational skills and attention to detail. Ability to work under pressure, meet tight timelines and manage multiple tasks simultaneously.

* Ability to successfully support multiple digital, large, phased programs and projects and the ability to meet deadlines.

* Familiarity with retail POS systems and wholesale digital platforms.

* Familiarity with eCommerce platforms and strategies for driving online sales.

* Experience Level
* Entry Level

* Job Type & Location
* This is a Contract position based out of Portland, OR.

* Pay and Benefits
* The pay range for this position is $38.00 - $40.00/hr.
Eligibility requirements apply to some benefits and may depend on your job
classification and length of employment. Benefits are subject to change and may be
subject to specific elections, plan, or program terms. If…