Director, Paid Search

Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking a Director, Paid Search.

You’ll be joining one of the top independent agencies in North America.

Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth.

You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

Join an industry-leading search marketing team—recognized as a Google Agency Excellence winner and honored with 31 national US Search Awards—that thrives on solving our clients’ biggest business challenges. As Director, Paid Search, you will develop, implement, and continually optimize innovative paid search, Performance Max, Demand Gen and You Tube advertising campaigns. This is an opportunity to break the status quo of search marketing by leveraging data and AI in unique ways, collaborating across social, programmatic, and investment teams, and driving holistic media solutions that deliver measurable, incremental impact.

We seek someone with an entrepreneurial and analytical mindset who can build strong client relationships, mentor team members, and champion bold new ideas to power award-winning performance.

If you’re passionate about using data and AI to redefine search marketing for leading enterprise brands—and you’re ready to build holistic solutions that drive real business results,we want to hear from you.

Knoxville, Atlanta or Portland. Relocation Assistance may be provided.

• Architect effective Google Ads and Microsoft Ads campaigns across all ad formats and surfaces including Search, Shopping, You Tube, Display, App and Gmail.
• This is a hands-on keyboard role that requires a player-coach mentality and experience with heavy implementation capabilities, combined with excellent client communication and team management.
• Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to C-suite level clients on a daily and weekly basis
• Manage paid search budgets and bids using best-in-class campaign structure strategies, portfolio bid management, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation for pacing and goal forecasting
• Research keywords, analyze their relevance and perform competitive analysis connecting the dots with backend client CRM data
• Recommend landing page strategies and consult on landing page planning and optimizations
• Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets and synthesizing them into actionable plans for monthly meetings and QBRs.
• A/B/n testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
• Administer bid management tools to accurately pace daily paid search budgets
• Monitor and analyze campaign performance in platforms like Google Ads, Microsoft Ads, and SA360.
• Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
• Ensure billing and budget pacing is handled accurately and in a timely matter
• Work closely across all other media and creative teams at Tombras to build cohesive data-driven media plans with best-in-class approaches to measurement and strategy recommendations for creative effectiveness
• Champion department processes, stay current on…