Manager Wholesale Marketing

as manager, wholesale marketing, you will be responsible for supporting the development and execution of us account marketing and activation plans for key wholesale accounts. This role plays a critical function in driving business growth and improving brand health kpis by ensuring best-in-class marketing activations at the point of sale.

you will work closely with key account sales, marketplace merchandising, brand communications, digital activation, and visual merchandising teams to ensure alignment on brand, retail, and digital marketing strategies that enhance consumer engagement and sell-through.

this role requires strong project management, cross-functional collaboration, and an ability to execute marketing programs that elevate the consumer experience while ensuring alignment with global and nam brand priorities.

• define and align seasonal marketing plans, ensuring integration of product, retail, andbrand activities for key wholesale accounts.
• execute account marketing calendars to secure brand presence, share of space, and consumer engagement across key wholesale partners.
• collaborate with key account sales and merchandising teams to ensure marketing programs align with commercial objectives and sell-through priorities.
• support the development of digital and omnichannel marketing strategies in partnership with digital activation teams.
• serve as the key marketing contact for assigned accounts, ensuring marketing tools,
• campaigns, and activations are delivered on time and in full.

• plan and execute in-store activations, product launches, and promotional campaigns in alignment with key seasonal priorities.
• partner with visual merchandising and retail concepts teams to ensure high-quality retail execution that enhances consumer engagement.
• work closely with retailers to drive conversion and sell-through, ensuring alignment between in-store and digital activations.
• maintain an understanding of key consumer trends, retail behaviors, and competitive market dynamics to inform marketing strategies.

• track and report on the effectiveness of marketing activations, leveraging data and insights to optimize future investments.
• ensure budget oversight and cost control, maximizing roi on account marketing spend.
• collaborate with finance and business development teams to ensure efficient budget allocation and performance tracking.

• partner with internal stakeholders across sales, merchandising, digital activation,brand communications, and visual merchandising to deliver cohesive consume experiences.
• act as the consumer activation lead, providing input on marketing tools and assets required to drive engagement and commercial success.
• share best practices and work cross-functionally with global and nam teams to drive aconsistent and scalable marketing approach.
• maintain strong relationships with retail partners, ensuring alignment on seasonal marketing priorities.

• sales & merchandising teams – align on account marketing strategies and business priorities.
• visual merchandising & retail concepts – ensure seamless in-store execution.
• digital activation & trade marketing teams – optimize omnichannel consumer engagement.
• global & nam brand marketing teams – align seasonal marketing initiatives with broader brand objectives.
• finance & business development teams – monitor marketing investments and budget efficiency.
• retail partner stakeholders – foster strong external partnerships to drive brand growth.

• strong brand marketing and project management experience, preferably within wholesale and the sporting goods…